What users are saying about

AdStage

5 Ratings

Basis DSP

11 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Basis DSP

11 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Basis DSP

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Basis DSP
9.0
Data Transfer
AdStage
9.0
Basis DSP
9.0
DSP integration
AdStage
9.0
Basis DSP

Ad Campaigns

AdStage
7.8
Basis DSP
8.2
Ad campaign creation
AdStage
8.0
Basis DSP
8.8
Ad deployment
AdStage
8.0
Basis DSP
8.7
Display advertising
AdStage
7.0
Basis DSP
9.0
Ad display and retargeting segmentation
AdStage
7.0
Basis DSP
8.4
Sequence targeting
AdStage
9.0
Basis DSP
6.0

Ad Reporting & Analytics

AdStage
7.8
Basis DSP
6.4
Ad dashboards
AdStage
9.0
Basis DSP
5.7
Ad performance reports
AdStage
9.0
Basis DSP
6.2
Ad conversion tracking
AdStage
9.0
Basis DSP
6.4
Ad attribution reporting
AdStage
6.0
Basis DSP
7.5
Cross-channel ad management
AdStage
8.0
Basis DSP
7.5
Ad forecasting and optimization
AdStage
6.0
Basis DSP
5.3

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
  • Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Screenshots

AdStage
Basis DSP

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details