What users are saying about
7 Ratings
11 Ratings
7 Ratings
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Score 8.1 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Basis DSP

If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.Nationally/big regions it can get very costly, very quickly.Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
Christopher Penn profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Basis DSP
8.2
Data Transfer
AdStage
6.0
Basis DSP
7.5
DSP integration
AdStage
9.0
Basis DSP
9.0

Ad Campaigns

AdStage
7.5
Basis DSP
8.0
Ad campaign creation
AdStage
8.0
Basis DSP
8.8
Ad deployment
AdStage
8.0
Basis DSP
8.4
Display advertising
AdStage
7.0
Basis DSP
8.6
Ad display and retargeting segmentation
AdStage
7.0
Basis DSP
8.4
Sequence targeting
AdStage
7.5
Basis DSP
6.0

Ad Reporting & Analytics

AdStage
8.5
Basis DSP
6.0
Ad dashboards
AdStage
8.7
Basis DSP
5.5
Ad performance reports
AdStage
9.0
Basis DSP
5.9
Ad conversion tracking
AdStage
9.0
Basis DSP
6.1
Ad attribution reporting
AdStage
8.0
Basis DSP
6.7
Cross-channel ad management
AdStage
8.3
Basis DSP
6.7
Ad forecasting and optimization
AdStage
8.0
Basis DSP
5.3

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Geofencing/hyperlocal ads
  • In-app advertising
  • In-app retargeting
  • Hyperlocal retargeting
Christopher Penn profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Pricing is somewhat opaque, especially ad network costs
  • The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
  • Interface is clunky
Christopher Penn profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.
Christopher Penn profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Positive - happy clients that got the results they wanted
  • Negative - junior staff without training created overly expensive campaigns
Christopher Penn profile photo

Screenshots

AdStage
Basis DSP

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details