What users are saying about

AdStage

5 Ratings

OpenX

26 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

OpenX

26 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

OpenX

OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key
Michael Grazziani profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
OpenX
Data Transfer
AdStage
9.0
OpenX
DSP integration
AdStage
9.0
OpenX

Ad Campaigns

AdStage
7.8
OpenX
9.4
Ad campaign creation
AdStage
8.0
OpenX
10.0
Ad deployment
AdStage
8.0
OpenX
10.0
Display advertising
AdStage
7.0
OpenX
9.0
Ad display and retargeting segmentation
AdStage
7.0
OpenX
9.0
Sequence targeting
AdStage
9.0
OpenX
9.0

Ad Reporting & Analytics

AdStage
7.8
OpenX
8.2
Ad dashboards
AdStage
9.0
OpenX
9.0
Ad performance reports
AdStage
9.0
OpenX
10.0
Ad conversion tracking
AdStage
9.0
OpenX
6.0
Ad attribution reporting
AdStage
6.0
OpenX
8.0
Cross-channel ad management
AdStage
8.0
OpenX
8.0
Ad forecasting and optimization
AdStage
6.0
OpenX
8.0

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Get better publishers, have more transparency.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
OpenX7.0
Based on 10 answers
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
No photo available

Usability

No score
No answers yet
No answers on this topic
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Torin Gilkey profile photo

Screenshots

AdStage
OpenX

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details