Adthena vs. Microsoft Dynamics 365 Customer Insights

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

The best B2B tool. For lead management and email marketing well enabled. Best working in corporate leads. It works well for many sales automation processes. Well in integration with all kind of tools. Suits the budget given by working with features you pay for. Always a good customer client relationship maintenance.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Centralize customer data
• Help us understand client's behavior
• Efficient and reliable information

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Difficult to integrate with other microsoft tools

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Great customer activities tracking.
• Creating invoices is quick.
• Profitable marketing reports creation has improved.

Incentivized