Adthena vs. SAS 360 Plan vs. TradingView

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

This platform is suited for retail traders that use discretionary trading strategies and automated strategies alike. As far as HFT goes I cannot say as I haven't developed any strategies of that kind. So, i can't determine its appropriateness. For forex and stock trading I would say it has everything you need. I also can't vouch for how well it performs for options traders, I would imagine it may not be the go to app as I don't see any og the Greeks that options traders would need to monitor to make trading decisions.

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Indicators.
• History patterns.
• Comparison between different stocks or crypto coins.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

• nothing I can think of so far

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

TradingView is used by more people, and most of the investing shows I watch use TradingView

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Trading is a peculier activity so this metric is purely subjective and depends on each trader's experience.