TrustRadius

Adthena vs. Triple Whale

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Triple Whale
Score 8.3 out of 10
N/A
Triple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.
$129
per month
Pricing
AdthenaTriple Whale
Editions & Modules
No answers on this topic
Growth
$129
per month
Pro
$199
per month
Enterprise
$279
per month
Offerings
Pricing Offerings
AdthenaTriple Whale
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Discount available for annual pricing (16.6%).
More Pricing Information
Community Pulse
AdthenaTriple Whale
Best Alternatives
AdthenaTriple Whale
Small Businesses
Nozzle
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Score 10.0 out of 10
Webgility
Webgility
Score 9.6 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.7 out of 10
Looker
Looker
Score 8.4 out of 10
Enterprises

No answers on this topic

Looker
Looker
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaTriple Whale
Likelihood to Recommend
8.0
(3 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaTriple Whale
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Read full review
Triple Whale
This is only useful for businesses engaged in D2C marketing at scale. The cost would not be justified otherwise. You also need to have a certain level of in-house expertise to set up and use the tool accurately to ensure your data is accurate and reliable.
MS
Read full review
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Verified User
Anonymous
Read full review
Triple Whale
  • Integrate data from multiple platforms into one location.
  • Provide easy to use and customizable dashboards.
  • Help with additional attribution methods and accuracy.
MS
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
Read full review
Triple Whale
  • Amazon data is difficult to integrate.
  • Shipping costs by channel and avg./unit cost - if possible.
  • Better tutorials to understand all the tools available.
MS
Read full review
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
Read full review
Triple Whale
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Read full review
Triple Whale
The triple whale is a more holistic consolidated view of the ad spend and sales picture.
MS
Read full review
Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Verified User
Anonymous
Read full review
Triple Whale
  • Helps us balance our FB and Google spend.
  • Know when to scale spend.
  • Know when to back of spend.
MS
Read full review
ScreenShots