AdTrace AI vs. Adjust by AppLovin

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdTrace AI
Score 0.0 out of 10
N/A
An ad attribution and pixel platform that does server side tracking in real-time, used to improve event matching scores on Facebook Ads and TikTok Ads. Adtrace integrates ad pixels with ecommerce stores to provide insights and actionable data. The app can track and analyze important metrics such as website traffic, conversions, and revenue.
$13.99
per month per channel
Adjust
Score 8.5 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Pricing
AdTrace AIAdjust by AppLovin
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdTrace AIAdjust
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdTrace AIAdjust by AppLovin
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AdTrace AIAdjust by AppLovin
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User Ratings
AdTrace AIAdjust by AppLovin
Likelihood to Recommend
-
(0 ratings)
7.9
(6 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AdTrace AIAdjust by AppLovin
Likelihood to Recommend
AdTrace AI
No answers on this topic
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Pros
AdTrace AI
No answers on this topic
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Cons
AdTrace AI
No answers on this topic
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Likelihood to Renew
AdTrace AI
No answers on this topic
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Support Rating
AdTrace AI
No answers on this topic
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Alternatives Considered
AdTrace AI
No answers on this topic
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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Return on Investment
AdTrace AI
No answers on this topic
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.