What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

SEOGadget for Excel

2 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
SEOGadget for Excel
6.6
Keyword analysis
Advanced Web Ranking
5.0
SEOGadget for Excel
7.0
Backlink management
Advanced Web Ranking
7.0
SEOGadget for Excel
9.0
SERP ranking tracking
Advanced Web Ranking
7.5
SEOGadget for Excel
6.0
Page grader
Advanced Web Ranking
7.0
SEOGadget for Excel
7.0
Competitive analysis
Advanced Web Ranking
6.5
SEOGadget for Excel
7.0
Site audit / diagnostics
Advanced Web Ranking
7.0
SEOGadget for Excel
Site recommendations
Advanced Web Ranking
6.0
SEOGadget for Excel
5.0
Task management
Advanced Web Ranking
6.0
SEOGadget for Excel
5.0

SEO Channels

Advanced Web Ranking
7.0
SEOGadget for Excel
6.7
Local SEO
Advanced Web Ranking
7.0
SEOGadget for Excel
7.0
Social SEO
Advanced Web Ranking
6.5
SEOGadget for Excel
6.0
Mobile SEO
Advanced Web Ranking
8.0
SEOGadget for Excel
Global SEO
Advanced Web Ranking
6.5
SEOGadget for Excel
7.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
SEOGadget for Excel
8.0
Multi-domain support
Advanced Web Ranking
8.0
SEOGadget for Excel
7.0
Integration with web analytics tools
Advanced Web Ranking
7.5
SEOGadget for Excel
9.0

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEOGadget for Excel

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details