AdvancedMiner vs. Mapp Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdvancedMiner
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Designed to deploy predictive models One tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data transformations Performing a wide range of operations on data, such as sampling, joining data-sets, and dividing Building popular statistical models, clustering analysis, variable importance…
$1,399
5 users and above
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
Pricing
AdvancedMinerMapp Digital
Editions & Modules
AdvancedMiner Elite
1 399
5 users and above
AdvancedMiner Pro
2 399
3-5 Users
AdvancedMiner Server
14 999
Unlimited Users
No answers on this topic
Offerings
Pricing Offerings
AdvancedMinerMapp Digital
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$2,999 1-2 usersNo setup fee
Additional Details* Server Version has unlimited number of users only limited by your server capacity *Prices are quoted in USD
More Pricing Information
Features
AdvancedMinerMapp Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdvancedMiner
-
Ratings
Mapp Digital
8.1
5 Ratings
0% above category average
WYSIWYG email editor00 Ratings7.85 Ratings
Dynamic content00 Ratings8.44 Ratings
Ability to test dynamic content00 Ratings8.04 Ratings
Landing pages00 Ratings8.54 Ratings
A/B testing00 Ratings9.04 Ratings
Mobile optimization00 Ratings7.45 Ratings
Email deliverability reporting00 Ratings8.85 Ratings
List management00 Ratings8.55 Ratings
Triggered drip sequences00 Ratings6.95 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdvancedMiner
-
Ratings
Mapp Digital
8.1
5 Ratings
5% above category average
Dashboards00 Ratings8.35 Ratings
Standard reports00 Ratings8.35 Ratings
Custom reports00 Ratings7.85 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdvancedMiner
-
Ratings
Mapp Digital
8.2
4 Ratings
1% below category average
URL Validation00 Ratings9.03 Ratings
Link Tracking00 Ratings7.83 Ratings
Image Validation00 Ratings7.84 Ratings
Inbox Display00 Ratings8.14 Ratings
Email Accessibility Tools00 Ratings8.34 Ratings
Spelling and Grammar Check00 Ratings7.84 Ratings
Spam Testing00 Ratings8.34 Ratings
Email Previews00 Ratings8.64 Ratings
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AdvancedMinerMapp Digital
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User Ratings
AdvancedMinerMapp Digital
Likelihood to Recommend
9.0
(2 ratings)
8.0
(13 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(8 ratings)
Usability
-
(0 ratings)
1.9
(4 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(3 ratings)
User Testimonials
AdvancedMinerMapp Digital
Likelihood to Recommend
Algolytics
It can be time-consuming and expensive to visualize data in multi-cloud and on-premise applications. I would recommend my colleagues try this solution in order to collect, model, and visualize data automatically.
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Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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Pros
Algolytics
  • Different model integration, more so the external database analytical procedures.
  • Further, AdvancedMiner helps in developing various statistical options and models, for advanced analysis.
  • AdvancedMiner makes the extraction and the mining of data, a proper solution for wide range performance.
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Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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Cons
Algolytics
  • Nonetheless, AdvancedMiner [does] not focus on large enterprises' data visualization needs.
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Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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Likelihood to Renew
Algolytics
No answers on this topic
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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Usability
Algolytics
No answers on this topic
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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Performance
Algolytics
No answers on this topic
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support Rating
Algolytics
No answers on this topic
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
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Online Training
Algolytics
No answers on this topic
Mapp Digital
They made sure to go through anything and everything that we wanted
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Implementation Rating
Algolytics
No answers on this topic
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
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Alternatives Considered
Algolytics
AdvancedMiner creates proper data extraction mechanisms, where storage procedures are also outlined and kept safe. Further, the statistical models are in proper work relationship with AdvancedMiner, which results in results that are accurate and authentic. Further, the complex database analysis from AdvancedMiner allows proper market evaluations and outstanding actionable insights.
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Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
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Return on Investment
Algolytics
  • Self-service capabilities has enabled us to get rid of external data scientists.
  • Workloads has reduced while saving time analyzing data automatically.
  • We have increased time to value.
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Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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ScreenShots

AdvancedMiner Screenshots

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