BlueHornet: A bit simpler, but with amazing customer support!
Anonymous | TrustRadius Reviewer
November 21, 2013

BlueHornet: A bit simpler, but with amazing customer support!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • The user interface is easy to use.
  • It wasn't too complicated.
  • Finding what we needed was usually pretty easy.
  • Segmentation for lists that we imported could have been organized better
  • We did not have any template designs for emails
  • Increased engagement since we sent a lot of emails.
  • We could target certain audiences and test which was a huge plus.
I loved the support that we had with BlueHornet. They were very good at returning our calls and walking us through things. The development was always there to help if we needed. I miss that a lot!
It was simpler than Exact Target, didn't offer as many bells and whistles but if you don't even need those, then it's way easier to use. And has great customer service for help

Product Usage

3 - There was a marketing manager, and some field managers that also used the product. They just didn't know it as indepth as I did.
1 - Segmentation understanding and data analysis
  • Newsletter.
  • Segmenting out groups by status.
  • Data.
  • Used it to house more data.
  • We didn't clean out the data very well.
  • Dynamic imagery.
  • We needed to segment out and have more if/than emails and have dynamic content.
  • Needed to clean out information.
  • Sending dynamic newsletters.

Evaluation and Selection

  • Price
  • Product Features
Price was the highest and we wanted something that was popular
I would make sure that what Blue Hornet could offer was what we needed.

Implementation

I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool.
  • Training people to use it.

Support

Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
ProsCons
Quick Resolution
Knowledgeable team
No escalation required
Support understands my problem
Support cares about my success
None
When we needed to start doing dynamic text/pictures they walked us through exactly how to do it and set up examples so we could learn. It was also amazing when they would come in house and visit and give us workshops and teach us more about the product.

Usability

Once you start using the product a lot and are taught how it works, it's pretty simple. You just need that initial training and to use it a lot to get used to it.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Quick to learn
Convenient
Requires technical support
  • Uploading segments.
  • setting up an email to send.
  • Dynamic text/images was confusing at some points.