What users are saying about

Mapp Digital

13 Ratings

Mapp Digital

13 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
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Feature Rating Comparison

Email & Online Marketing

Mapp Digital
4.3
WYSIWYG email editor
Mapp Digital
7.3
Dynamic content
Mapp Digital
2.7
Ability to test dynamic content
Mapp Digital
2.7
A/B testing
Mapp Digital
4.5
Mobile optimization
Mapp Digital
3.6
Email deliverability
Mapp Digital
4.5
List management
Mapp Digital
4.5
Triggered drip sequences
Mapp Digital
4.5

Reporting & Analytics

Mapp Digital
5.8
Dashboards
Mapp Digital
7.3
Standard reports
Mapp Digital
5.5
Custom reports
Mapp Digital
4.5

Pros

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
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Cons

  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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Likelihood to Renew

Mapp Digital7.8
Based on 8 answers
I am no longer with the company that used the product but I will be suggesting Argyle when/if my current company looks for other options than our current system
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Usability

Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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Performance

Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support

Mapp Digital9.0
Based on 3 answers
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response
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Online Training

Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
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Implementation

Mapp Digital5.0
Based on 3 answers
Does not apply
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Alternatives Considered

As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
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Return on Investment

  • We were able to give proof to our customers of our work and the success it gave them through the detailed reporting system.
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Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details