Adverity vs. Salesforce Data Cloud

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

I would recommend Salesforce Data Cloud as an 8 because it is great for keeping track of customer and sale information, it is easy to use, it is easy to generate reports and it is user friendly. However, it is very expensive and does not integrate with other CRMs well

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Integration with other systems is really working for us. Also having models developed in Data Cloud and then use for servers, Salesforce sales and for Marketing Cloud.

Incentivized

• I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
• Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Incentivized

• Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
• Can be expensive, but so are other providers

Incentivized

Because it is worth this, the analytics, reporting, CRM, security parameters, mobile support all make it this worth. Also, I personally believe it has high potential to grab customers attention and increase sales.

Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.

Incentivized

I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice

Incentivized

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Incentivized

• It's been really good because for example, now we can use some of the segmentation of our clients. We have all the models running in that cloud, so it's been easier for us having this information built and having the calculation of the segments that we want to use with clients.

Incentivized