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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Advocately

    Score9 out of 10
    N/AAdvocately, headquartered in Singapore and started by former Trade Gecko leadership, offers a customer advocate platform to drive reviews and testimonials or referrals.N/A

    GrowSurf

    Score8.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    GrowSurf is referral program software that helps startups and growth-stage companies launch and manage customer referral, advocacy, and affiliate programs.

    $179

    per month per installation

    Impartner PRM

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel organizations of all sizes.

    $2,000

    per month

    Pricing
    AdvocatelyGrowSurfImpartner PRM
    Editions & Modules
    No answers on this topic
    Startup
    $179
    per month
    Business
    $449
    per month
    Custom
    Contact Sales
    per year
    Impartner Emerge Package
    $2,000
    Base Price (Modules and Add-Ons available)
    Offerings
    Pricing Offerings
    AdvocatelyGrowSurfImpartner PRM
    Free Trial
    NoYesYes
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsUp to a 30% discount for annual pricing.
    More Pricing Information
    Community Pulse
    AdvocatelyGrowSurfImpartner PRM
    Considered Multiple Products
    Advocately
    No answer on this topic
    GrowSurf
    No answer on this topic
    Impartner Software
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    AdvocatelyGrowSurfImpartner PRM
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Advocately and GrowSurf and Impartner PRM
    Feature
    Advocately
    -
    Ratings
    GrowSurf
    -
    Ratings
    Impartner PRM
    8.2
    2 Ratings
    21% above category average
    Dashboards00 Ratings00 Ratings8.52 Ratings
    Standard reports00 Ratings00 Ratings8.01 Ratings
    Custom reports00 Ratings00 Ratings8.02 Ratings
    Best Alternatives
    AdvocatelyGrowSurfImpartner PRM
    Small Businesses
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Influitive
    Score8 out of 10
    No answers on this topic
    No answers on this topic
    Enterprises
    Influitive
    Score8 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AdvocatelyGrowSurfImpartner PRM
    Likelihood to Recommend
    10.0
    (2 ratings)
    8.2
    (8 ratings)
    7.4
    (6 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AdvocatelyGrowSurfImpartner PRM
    Likelihood to Recommend
    Advocately
    Hands down there are three things that set Advocately apart. First, it's dead simple to use. While there are a ton of things to check-out in-app, it's hard to get lost and very intuitive to figure out how to do what you need to do. Second, the team at Advocately are extremely responsive and helpful. It's easy to keep using software when the team behind it makes you feel valued and listens to your feedback and works hard to keep you happy as a client. Lastly, the data that's collected by Advocately has a ton of potential beyond what the app currently does.
    Read full review
    GrowSurf
    For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.
    Read full review
    Impartner Software
    I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.
    Incentivized
    Read full review
    Pros
    Advocately
    • Automation.
    • Build case studies.
    • Great pricing.
    Incentivized
    Read full review
    GrowSurf
    • Partner and referral incentives are done well.
    • Tracking of all acquisition channels in the business.
    • Easy to set up and implement, very easy to use.
    Incentivized
    Read full review
    Impartner Software
    • Providing data in an easily digestible format.
    • Intuitive workflow, really easy to learn in an afternoon.
    • Cloud access feature allows for easy access on any device.
    Incentivized
    Read full review
    Cons
    Advocately
    • It might be able to use predictive analytics to serve NPS surveys to users that are more likely to respond instead of just showing it to anyone that logs into the app.
    • I don’t have any complain about the product
    • I hope to see more innovation in their features
    Read full review
    GrowSurf
    • A team dashboard will be a great feature to have with more levels of access.
    • Filter and parameters can be added into dashboard.
    • Template UI customization can be enhanced.
    Incentivized
    Read full review
    Impartner Software
    • Training was very difficult to set up and maintain
    • They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
    • The most expensive tool we looked at
    Incentivized
    Read full review
    Usability
    Advocately
    No answers on this topic
    GrowSurf
    Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website
    Read full review
    Impartner Software
    No answers on this topic
    Alternatives Considered
    Advocately
    No answers on this topic
    GrowSurf
    We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
    Incentivized
    Read full review
    Impartner Software
    Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources
    Incentivized
    Read full review
    Return on Investment
    Advocately
    • More reviews.
    • More feedback for our team.
    Incentivized
    Read full review
    GrowSurf
    • Needs better customization and user friendly look/feel
    • Helped us grow and give customers a way to make money on spreading the word.
    Read full review
    Impartner Software
    • I do think our lead to demo rate increased a significant percent
    • We were able to communicate easily with over 1k partners that were hard to reach before
    Incentivized
    Read full review
    ScreenShots

    GrowSurf Screenshots

    Screenshot of how GrowSurf helps startups and growth-stage companies launch branded referral programs that turn word-of-mouth into a repeatable acquisition channel.Screenshot of how referral experiences can be embedded into an existing product or signup flow so teams can launch without rebuilding core user journeys.Screenshot of how GrowSurf supports white-labeled referral pages and participant experiences so programs can match the company brand and product design.Screenshot of where the platform gives teams a central place to track participants, manage rewards, and monitor referral activity across the program lifecycle.Screenshot of GrowSurf includes APIs, webhooks, integrations, and embeddable components for teams that need more customized referral workflows.

    Impartner PRM Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot