Affinity CRM vs. Conversica

Conversica

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Affinity CRM	Score 9.2 out of 10	N/A	Affinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.	$2,000 per year per user
Conversica	Score 4.0 out of 10	Mid-Size Companies (51-1,000 employees)	Conversica provides lead management software for marketing, inside sales and sales groups.	$1,499 per installation

Pricing

Affinity CRM

Conversica

Editions & Modules

Essential: $2000
per year per user
Scale: $2300
per year per user
Advanced: $2700
per year per user
Enterprise: Contact

Starter Edition: $1,499
per installation

Offerings

Pricing Offerings
Affinity CRM	Conversica
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.

More Pricing Information

Community Pulse
	Affinity CRM	Conversica
Considered Both Products	Affinity CRM GA Greg Antonelli Investor Realtions Senior Associate Chose Affinity CRM Two different companies, so it's not like I chose one over the other. However, after using both Affinity and Salesforce, I can say that Affinity is easier to use due to its simplicity. Salesforce had a lot of bells and whistles, that when used appropriately, I'm sure can help, … Incentivized Helpful? Verified User Anonymous Chose Affinity CRM Affinity is the bridge that links our communication through our software workflow. Incentivized Helpful? Andrew Bouldin Principal Chose Affinity CRM Affinity is easier to use and a better value. Incentivized Helpful? Tom Wondra Consultant / Senior Account Executive Chose Affinity CRM Nudge.ai is in a fairly unique space. It isn't quite a CRM, it isn't quite a social or news channel. But, it has aspects of all. Nudge.ai was chosen because it allowed us to use one tool for multiple purposes. LinkedIn Sales Navigator is probably the closest to Nudge.ai but is … Incentivized Helpful?	Conversica Verified User Anonymous Chose Conversica Conversica allowed us to be more versatile and it was a lot more customizable than intercom. Intercom was limited in many ways where it did not allow us to make certain customizations or get the level of reporting that we needed. Conversica solved all this and the AI was a … Incentivized Helpful? MC Maxwell Colburn Admissions Special Programs Manager Chose Conversica Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes … Incentivized Helpful? Verified User Anonymous Chose Conversica Conversica was the first AI/Automated messaging service we have implemented. Incentivized Helpful? Verified User Anonymous Chose Conversica We looked at automating our first response to inbound leads using automated emails from a Salesloft cadence. It works for the first email but then you're relying on your sales reps to pick it up from there. Conversica has that tenacity and persistency to keep on going until the … Incentivized Helpful? Verified User Anonymous Chose Conversica As a company, none of which I am aware. Incentivized Helpful? Verified User Anonymous Chose Conversica Usage of tool and adaption to our needs and established company that has proven it before. Incentivized Helpful? Verified User Anonymous Chose Conversica I have not used any other or evaluated any other tools - Conversica came as a recommendation from an internal team member. Incentivized Helpful? EM Elaina Mango Vice President Chose Conversica Several marketing tools were evaluated and Conversica was the one chosen. Incentivized Helpful? JM John Mitzel Director Marketing Chose Conversica We did not specifically look for alternatives with the same capability. While we have looked at other AI tools, they were in slightly different areas. Incentivized Helpful? Verified User Anonymous Chose Conversica N/A - we didn't look at other similar solutions. Incentivized Helpful? CN Corey Navis General Manager Chose Conversica No experience. Incentivized Helpful? Verified User Anonymous Chose Conversica Conversica was more cost-effective than Drift. Incentivized Helpful? Verified User Anonymous Chose Conversica One major advantage that Conversica has over the others is that we are able to send the first outreach from Conversica, instead of our own marketing email IP address. Incentivized Helpful? Verified User Anonymous Chose Conversica I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do … Incentivized Helpful? Parker O'Very Marketing Operations Chose Conversica Have not really used anything that actually does what Conversica does. Marketo and Pardot are similar only the fact that they automate email streams. But they don't use an AI to respond in a human-like way. Drift is similar only the fact that it uses an AI to respond, but it … Incentivized Helpful? Verified User Anonymous Chose Conversica Siftrock. Incentivized Helpful? ES Erin Stevenson Senior Internet Marketing Manager Chose Conversica We haven’t looked at much but we considered Salesforce as a possible tool to help with keeping track of our leads. Wouldn’t have done what Conversica does for us though. Incentivized Helpful? Verified User Anonymous Chose Conversica N/A Incentivized Helpful? Verified User Anonymous Chose Conversica We didn't evaluate anything else like Conversica because it seemed to be the only AI of its kind out there. We have been using other solutions like email marketing software and drip campaigns, however, nothing has the capabilities that Conversica has. Out of our efforts, … Incentivized Helpful? Verified User Anonymous Chose Conversica None were considered. Incentivized Helpful? Tim Mize Marketing Manager Chose Conversica We evaluated SalesboxAI at the same time we were evaluating Conversica. We had a great experience with both and also talked with other people that were using Conversica in the process. We thought that Conversica had more time in service, as an AI was a real factor in … Incentivized Helpful? Verified User Anonymous Chose Conversica Conversica is really in a category of its own. There isn’t anything like it on the market. We wanted a technology that would help us automate follow up in a strategic and thoughtful way and that we could trust to engage and follow up wisely. We found this in Conversica. It’s … Incentivized Helpful? Verified User Anonymous Chose Conversica Again, I wasn't involved in this process, so I can not accurately rate how Conversica stacks up. I do know that when we first had Conversica it was AVA and coming up with our own script for each email campaign took quite a while and not as effective. I do like that Conversica … Incentivized Helpful? Verified User Anonymous Chose Conversica Our company is currently moving towards AI, so Conversica suited our goal. Incentivized Helpful? SM shaylah manning Marketing Director Chose Conversica We haven't used anything else or looked at any other tools. This works for us now, but I'm hoping improvements come in customization. Incentivized Helpful?

Best Alternatives
	Affinity CRM	Conversica
Small Businesses	MethodCRM Score 9.1 out of 10	HubSpot Sales Hub Score 8.8 out of 10
Medium-sized Companies	Conversica Score 4.0 out of 10	Piper the AI SDR by Qualified Score 9.0 out of 10
Enterprises	Conversica Score 4.0 out of 10	Outreach Score 8.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Affinity CRM	Conversica
Likelihood to Recommend	9.1 (0 ratings)	9.3 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	8.5 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	10.0 (0 ratings)	8.9 (0 ratings)
Implementation Rating	- (0 ratings)	8.1 (0 ratings)

User Testimonials
	Affinity CRM	Conversica
Likelihood to Recommend	Very well suited for venture capital or any firm where you are managing a lot of stakeholders that are in different groups. Incentivized Andrew Bouldin Principal Read full review	Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables. Incentivized Verified User Anonymous Read full review
Pros	Organization Data Housing Exporting Data Incentivized GA Greg Antonelli Investor Realtions Senior Associate Read full review	Conversation paths are realistic and drive action from the recipient despite being AI-driven. Easy interface for sales reps to find, engage and convert leads who respond to the AI. Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting. Incentivized Verified User Anonymous Read full review
Cons	More prompts to update and sort new connections More visual appeal on each listing on a list An Outlook desktop app plugin Incentivized Andrew Bouldin Principal Read full review	We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation. We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers. We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply. Incentivized KC Kathy Cannon Associate Vice President of Experience Read full review
Likelihood to Renew	We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai. Incentivized Tom Wondra Consultant / Senior Account Executive Read full review	Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places. Vinny Poliseno Director of Marketing & Sales Operations Read full review
Usability	No answers on this topic	Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce. Incentivized Verified User Anonymous Read full review
Support Rating	Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time. Incentivized Tom Wondra Consultant / Senior Account Executive Read full review	Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support. Incentivized Verified User Anonymous Read full review
Implementation Rating	No answers on this topic	It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Two different companies, so it's not like I chose one over the other. However, after using both Affinity and Salesforce, I can say that Affinity is easier to use due to its simplicity. Salesforce had a lot of bells and whistles, that when used appropriately, I'm sure can help, but its not needed for what I currently do. Incentivized GA Greg Antonelli Investor Realtions Senior Associate Read full review	Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product. Incentivized MC Maxwell Colburn Admissions Special Programs Manager Read full review
Return on Investment	Internal communication clarity Streamlined operations Ease of audit trails Incentivized Verified User Anonymous Read full review	Increases the productivity of sales because they are spending their time working other leads. Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work. Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales. Incentivized JM John Mitzel Director Marketing Read full review
ScreenShots		Conversica Screenshots