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Score 8.4 out of 101
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Score 8.4 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

seoClarity

Well suited for large sites with many pages and a large pool of relevant keywords.For online businesses with less than a couple thousand keywords driving significant volume and revenue it's almost certainly overkill.
Joseph Miller profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
seoClarity
7.0
Backlink management
Agency Analytics
8.3
seoClarity
7.0
SERP ranking tracking
Agency Analytics
9.7
seoClarity
9.0
Page grader
Agency Analytics
7.0
seoClarity
6.0
Competitive analysis
Agency Analytics
7.6
seoClarity
8.0
Site audit / diagnostics
Agency Analytics
8.0
seoClarity
8.0
Site recommendations
Agency Analytics
7.0
seoClarity
7.0
Keyword analysis
Agency Analytics
seoClarity
6.0
Task management
Agency Analytics
seoClarity
5.0

SEO Channels

Agency Analytics
8.5
seoClarity
7.5
Local SEO
Agency Analytics
8.7
seoClarity
8.0
Global SEO
Agency Analytics
8.3
seoClarity
8.0
Social SEO
Agency Analytics
seoClarity
6.0
Mobile SEO
Agency Analytics
seoClarity
8.0

SEO Platform & Account Management

Agency Analytics
10.0
seoClarity
9.0
Integration with web analytics tools
Agency Analytics
10.0
seoClarity
8.0
Multi-domain support
Agency Analytics
seoClarity
10.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Daily organic rank tracking across desktop and mobile, capturing details for top 100 results each keyword
  • CSV import and export
  • Custom enterprise solutions for large scale SEO teams
  • Account management via live chat, email, phone and in person educational events
  • Page level and keyword level grouping and aggregation
Joseph Miller profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • The interface, while providing very rich and granular information, is a bit clunky compared to other solutions.
  • Non-core functionality like content suggestions and site crawlers are just not as strong as dedicated solutions
  • Adding or removing keywords periodically will skew your charts in some views and makes analysis a bit challenging.
Joseph Miller profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.
Joseph Miller profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Helpful in tracking efforts
  • Helpful in monitoring and reacting to algorithm updates
  • Helpful in gathering competitive insight at a large scale
Joseph Miller profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

seoClarity

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
seoClarity Editions & Modules
seoClarity
Additional Pricing Details