TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    Surfer SEO

    Score8.8 out of 10
    N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

    $119

    per month

    Pricing
    Agency AnalyticsSurfer SEO
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    Standard
    $119
    per month
    Pro
    $219
    per month
    Peace of Mind
    $359
    per month
    Offerings
    Pricing Offerings
    Agency AnalyticsSurfer SEO
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Agency AnalyticsSurfer SEO
    Considered Both Products
    AgencyAnalytics
    No answer on this topic
    Surfer
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    No answers on this topic
    Features
    Agency AnalyticsSurfer SEO
    SEO
    Comparison of SEO features of Agency Analytics and Surfer SEO
    Feature
    Agency Analytics
    -
    Ratings
    Surfer SEO
    8.1
    3 Ratings
    5% above category average
    Keyword analysis00 Ratings9.03 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.02 Ratings
    Page grader00 Ratings9.03 Ratings
    Competitive analysis00 Ratings9.03 Ratings
    Site audit / diagnostics00 Ratings9.02 Ratings
    Site recommendations00 Ratings9.01 Ratings
    Task management00 Ratings7.02 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and Surfer SEO
    Feature
    Agency Analytics
    -
    Ratings
    Surfer SEO
    7.0
    1 Ratings
    8% below category average
    Local SEO00 Ratings6.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and Surfer SEO
    Feature
    Agency Analytics
    -
    Ratings
    Surfer SEO
    8.0
    2 Ratings
    5% below category average
    Multi-domain support00 Ratings8.02 Ratings
    Integration with web analytics tools00 Ratings8.01 Ratings
    Best Alternatives
    Agency AnalyticsSurfer SEO
    Small Businesses
    TapClicks
    Score8 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsSurfer SEO
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.6
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Agency AnalyticsSurfer SEO
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Read full review
    Usability
    AgencyAnalytics
    No answers on this topic
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Read full review
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page