What users are saying about

Ahrefs

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Top Rated
94 Ratings
2 Ratings

Ahrefs

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Top Rated
94 Ratings
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Score 9 out of 101
2 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

I will always recommend Ahrefs for SEO software over most competitors if the company/client can afford it. It feels like a premium software which is always best. It is less appropriate for smaller companies like the one I currently work for. So if you work for a bigger company or an agency, I think it is always the right choice. If you work for a start up, there are other tools that can likely help you get similar things done at a lower price
Jordan Comstock profile photo

Rio SEO

If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
Joshua Titsworth profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Rio SEO
10.0
Keyword analysis
Ahrefs
9.2
Rio SEO
Backlink management
Ahrefs
9.3
Rio SEO
SERP ranking tracking
Ahrefs
8.7
Rio SEO
10.0
Page grader
Ahrefs
8.0
Rio SEO
Competitive analysis
Ahrefs
9.1
Rio SEO
Site audit / diagnostics
Ahrefs
7.6
Rio SEO
Site recommendations
Ahrefs
6.9
Rio SEO
Task management
Ahrefs
5.0
Rio SEO

SEO Channels

Ahrefs
7.6
Rio SEO
10.0
Local SEO
Ahrefs
8.0
Rio SEO
10.0
Social SEO
Ahrefs
6.1
Rio SEO
10.0
Mobile SEO
Ahrefs
7.3
Rio SEO
10.0
Global SEO
Ahrefs
8.9
Rio SEO
10.0

SEO Platform & Account Management

Ahrefs
8.1
Rio SEO
10.0
Multi-domain support
Ahrefs
8.8
Rio SEO
Integration with web analytics tools
Ahrefs
7.4
Rio SEO
10.0

Pros

  • Link data. How many links you have and where they point to
  • Overall their data seems the most complete on keywords and rankings compared to other tools
  • Broken link identifier is valuable for broken link building
Jordan Comstock profile photo
  • Their software is really amazing and does the job well and in a routine manner.
  • Their support staff is beyond amazing, hands down the best support I've gotten from any company in any industry.
  • The proactively find issues and bring them to our attention so we can work with our clients on getting results.
  • The renewal process is painless and they help us with reporting to build a case for renewal and retaining the client.
Joshua Titsworth profile photo

Cons

  • Price. A little too pricey for small start ups.
  • Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
  • Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.
Jordan Comstock profile photo
  • The dashboard could be a bit more user-friendly. It takes some training to get used to.
  • Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
  • Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
Joshua Titsworth profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well
Jordan Comstock profile photo
RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
Joshua Titsworth profile photo

Return on Investment

  • It has given us a powerful insight into how our competitors run their SEO and what works for them.
  • It has saved us countless hours of website analysis.
Tom Davies profile photo
  • They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
  • Their tools allow us, a small boutique agency, to operate like a big agency.
  • Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
Joshua Titsworth profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Rio SEO

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details