What users are saying about

Ahrefs

Top Rated
75 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

SEOGadget for Excel

2 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
SEOGadget for Excel
6.6
Keyword analysis
Ahrefs
9.4
SEOGadget for Excel
7.0
Backlink management
Ahrefs
9.5
SEOGadget for Excel
9.0
SERP ranking tracking
Ahrefs
9.1
SEOGadget for Excel
6.0
Page grader
Ahrefs
8.0
SEOGadget for Excel
7.0
Competitive analysis
Ahrefs
9.2
SEOGadget for Excel
7.0
Site audit / diagnostics
Ahrefs
8.7
SEOGadget for Excel
Site recommendations
Ahrefs
7.7
SEOGadget for Excel
5.0
Task management
Ahrefs
5.6
SEOGadget for Excel
5.0

SEO Channels

Ahrefs
8.0
SEOGadget for Excel
6.7
Local SEO
Ahrefs
8.2
SEOGadget for Excel
7.0
Social SEO
Ahrefs
6.5
SEOGadget for Excel
6.0
Mobile SEO
Ahrefs
8.3
SEOGadget for Excel
Global SEO
Ahrefs
9.2
SEOGadget for Excel
7.0

SEO Platform & Account Management

Ahrefs
8.6
SEOGadget for Excel
8.0
Multi-domain support
Ahrefs
9.1
SEOGadget for Excel
7.0
Integration with web analytics tools
Ahrefs
8.1
SEOGadget for Excel
9.0

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice profile photo

Cons

  • It's really costly - this is a con if you're a small agency. Not a feature, but really worth pointing out. Other than that, it's an extremely solid tool that's worth the money. I can't see any other cons.
No photo available
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There are some similarities, but ultimately, they're different tools. I really like both, but I prefer Ahrefs. Its layout and organization of data works for my workflow the best
No photo available
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice profile photo

Return on Investment

  • My traffic has skyrocketed since I started using Ahrefs, my ROI is extremely high. It's hard to put a value to it because without this tool obtaining backlinks would be really hard.
JC Matthews profile photo
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEOGadget for Excel

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details