Ahrefs vs. SEOGadget for Excel

Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.

Incentivized

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

Incentivized

• I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
• It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
• I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
• It provides us the detailed keyword research with volume, CPC, and other information.

Incentivized

• Authentication is simple and requires no real in-depth knowledge
• Importing of data into Excel saves time and saves us an extra step which is really important
• Working with the data we need to see is much easier and faster
• Collects multiple sources and saves time logging in
• Data analysis is simple and straight forward

Incentivized

• Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
• No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.

Incentivized

• More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
• More data imports would be nice this could be more of a one-and-done package, right now it only imports links
• Added functionality to analyze data would be nice

Incentivized

Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.

Incentivized

Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.

Incentivized

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

Incentivized

• Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
• Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
• Aherfs Site Explorer has been helpful in identifying 404 error pages.

Incentivized

• It is hard to quantify this realistically but it does save time and that is big
• Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
• We haven't had any negative impacts as this is mainly a time saver

Incentivized