What users are saying about
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Top Rated
106 Ratings

Ahrefs

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Top Rated
106 Ratings
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Score 9.1 out of 101
2 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Ahrefs

It's great for when you launch a new website and need to check if you missed anything during the launch since it's so in depth.
Chris Kirksey profile photo

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice profile photo

Feature Rating Comparison

SEO

Ahrefs
8.2
SEOGadget for Excel
6.6
Keyword analysis
Ahrefs
9.1
SEOGadget for Excel
7.0
Backlink management
Ahrefs
9.4
SEOGadget for Excel
9.0
SERP ranking tracking
Ahrefs
8.5
SEOGadget for Excel
6.0
Page grader
Ahrefs
8.3
SEOGadget for Excel
7.0
Competitive analysis
Ahrefs
9.2
SEOGadget for Excel
7.0
Site audit / diagnostics
Ahrefs
7.7
SEOGadget for Excel
Site recommendations
Ahrefs
7.3
SEOGadget for Excel
5.0
Task management
Ahrefs
5.9
SEOGadget for Excel
5.0

SEO Channels

Ahrefs
7.7
SEOGadget for Excel
6.7
Local SEO
Ahrefs
8.1
SEOGadget for Excel
7.0
Social SEO
Ahrefs
6.4
SEOGadget for Excel
6.0
Mobile SEO
Ahrefs
7.5
SEOGadget for Excel
Global SEO
Ahrefs
8.7
SEOGadget for Excel
7.0

SEO Platform & Account Management

Ahrefs
8.5
SEOGadget for Excel
8.0
Multi-domain support
Ahrefs
9.1
SEOGadget for Excel
7.0
Integration with web analytics tools
Ahrefs
7.9
SEOGadget for Excel
9.0

Pros

Ahrefs

  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
Chris Kirksey profile photo

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice profile photo

Cons

Ahrefs

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice profile photo

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs

Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who understands that having the right data helps one make the right decisions.
Nathan Sichilongo profile photo

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice profile photo

Return on Investment

Ahrefs

  • Ahrefs makes me able to perform my work faster and more comprehensively than other tools.
  • Ahrefs allows me to stop using tools that I would otherwise have to spend money on e.g. Majestic
Tim Colling profile photo

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison