Likelihood to Recommend Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review Surfer is well suited for:
Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword. To identify NLP terms and the frequency of terms to be added to the page To find internal linking opportunities To plan pillar pages/topic clusters Surfer is not a tool for
Technical SEO Crawl Audits Serp / Keyword Tracking Project Management Read full review Pros I have been using this platform in my organization to develop several SEO tools to help to grow our website much. It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking. I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO. It provides us the detailed keyword research with volume, CPC, and other information. Read full review Analysis for on-page ranking factors Competition analytics NLP Analysis for webpage content Content SEO scoring Content editor with details about what to rank for Plugin that helps with search data on Google Read full review Cons Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option. No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better. Read full review AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model Backlinks: Surfer does have a backlink crawler, but it's quite limited Read full review Likelihood to Renew Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review Usability Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Read full review Support Rating Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Read full review Alternatives Considered Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Read full review Return on Investment Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had. Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites. Aherfs Site Explorer has been helpful in identifying 404 error pages. Read full review Surfer has been a key tool in the past to help us rank many clients We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer The results from using surfer on an article were easily seen within 3 months on average. Read full review ScreenShots