What users are saying about
Top Rated
329 Ratings
7 Ratings
Top Rated
329 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Feature Set Ratings

  • SurferSEO ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.0

Ahrefs

80%
8.3

SurferSEO

83%
SurferSEO ranks higher in 5/8 features

Keyword analysis

8.4
84%
63 Ratings
6.9
69%
2 Ratings

Backlink management

8.5
85%
64 Ratings
7.0
70%
1 Rating

SERP ranking tracking

8.2
82%
62 Ratings
6.9
69%
2 Ratings

Page grader

7.3
73%
57 Ratings
10.0
100%
2 Ratings

Competitive analysis

8.4
84%
64 Ratings
10.0
100%
2 Ratings

Site audit / diagnostics

8.2
82%
59 Ratings
9.4
94%
2 Ratings

Site recommendations

8.2
82%
57 Ratings
9.0
90%
1 Rating

Task management

7.0
70%
31 Ratings
7.0
70%
1 Rating

SEO Channels

7.8

Ahrefs

78%
8.5

SurferSEO

85%
SurferSEO ranks higher in 4/4 features

Local SEO

7.7
77%
48 Ratings
8.0
80%
1 Rating

Social SEO

7.0
70%
45 Ratings
8.0
80%
1 Rating

Mobile SEO

7.9
79%
44 Ratings
8.0
80%
1 Rating

Global SEO

8.7
87%
52 Ratings
10.0
100%
1 Rating

SEO Platform & Account Management

8.3

Ahrefs

83%
8.5

SurferSEO

85%
Ahrefs ranks higher in 1/2 features

Multi-domain support

8.2
82%
51 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

8.4
84%
30 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • SurferSEO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

Ahrefs

86%
71 Ratings
10.0

SurferSEO

100%
2 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings

SurferSEO

N/A
0 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings

SurferSEO

N/A
0 Ratings

Support Rating

8.8

Ahrefs

88%
28 Ratings

SurferSEO

N/A
0 Ratings

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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Surfer

SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
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Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
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Surfer

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
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Surfer

  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
Read full review

Pricing Details

Ahrefs

Starting Price

$99 per month

Editions & Modules

Ahrefs editions and modules pricing
EditionModules
Lite$99.001
Standard$179.002
Advanced$399.003
Agency$999.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SurferSEO

Starting Price

Editions & Modules

SurferSEO editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Ahrefs

    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review

    Surfer

    No answers on this topic

    Usability

    Ahrefs

    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review

    Surfer

    No answers on this topic

    Support Rating

    Ahrefs

    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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    Surfer

    No answers on this topic

    Alternatives Considered

    Ahrefs

    I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
    Read full review

    Surfer

    Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
    Read full review

    Return on Investment

    Ahrefs

    • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
    • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
    • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
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    Surfer

    • It has increased my Google rankings and allowed me to rank for many more keywords.
    • Provides a full content strategy to become an expert in any niche.
    • Provides a content audit for existing content as well as action points to rank higher.
    Read full review

    Screenshots

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