Airship vs. SimplyCast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.8 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
SimplyCast
Score 10.0 out of 10
N/A
SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.
$3
per month
Pricing
AirshipSimplyCast
Editions & Modules
No answers on this topic
SimplyCast
$4.95
per month
Offerings
Pricing Offerings
AirshipSimplyCast
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirshipSimplyCast
Features
AirshipSimplyCast
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Airship
-
Ratings
SimplyCast
6.3
1 Ratings
19% below category average
WYSIWYG email editor00 Ratings7.01 Ratings
Dynamic content00 Ratings6.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
A/B testing00 Ratings6.01 Ratings
Mobile optimization00 Ratings7.01 Ratings
Email deliverability reporting00 Ratings6.01 Ratings
List management00 Ratings5.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Airship
-
Ratings
SimplyCast
8.0
1 Ratings
9% above category average
Dashboards00 Ratings9.01 Ratings
Standard reports00 Ratings8.01 Ratings
Custom reports00 Ratings7.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Airship
-
Ratings
SimplyCast
7.0
1 Ratings
6% below category average
API00 Ratings7.01 Ratings
Role-based workflow & approvals00 Ratings7.01 Ratings
Customizability00 Ratings6.01 Ratings
Integration with Salesforce.com00 Ratings7.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
Integration with SugarCRM00 Ratings7.01 Ratings
Best Alternatives
AirshipSimplyCast
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirshipSimplyCast
Likelihood to Recommend
8.9
(18 ratings)
10.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirshipSimplyCast
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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SimplyCast
No answers on this topic
Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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SimplyCast
  • Email tracking
  • Easy to use
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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SimplyCast
  • Templates need updating
  • Uploading list is a bit tedious
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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SimplyCast
No answers on this topic
Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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SimplyCast
No answers on this topic
Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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SimplyCast
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
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Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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SimplyCast
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
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ScreenShots

Airship Screenshots

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