Airtable vs Opal

• Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
• Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
• Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
• Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand

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• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• Pricing model: we don't like how we have to pay per user.
• Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
• Complicated: some parts of the app are a little complicated.

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• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

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• The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
• Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

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