Albacross vs. Perfect Audience (discontinued)

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

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I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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• Track companies IP's who are visiting.
• Provides analytics about where they came from and what they did on your site.
• You can find contact info such as name, number and email.
• Unintuitive UI/UX.

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• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
• It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
• A little complicated to use the whole software when you get started, no clear explanation of concepts.

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

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The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

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I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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• Positive ROI through one closed deal identified from Albatross.
• Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

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• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info