Name: Albacross
Rating: 6.1 (13 reviews)
Author: Albacross Nordic AB

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Development

Board Management

Business Intelligence (BI)

Collaboration

Facility Management

Operational Analytics

Privacy Policy Generators

Enterprise

Accounting

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

Employee Scheduling

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Archiving

Build Automation

Cloud Cost Management

Cloud Storage

Data Collaboration

Data Mapping

Density-Optimized Servers

Email Encryption

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Network Simulation

Platform-as-a-Service (PaaS)

Robotic Process Automation (RPA)

Telecom Expense Management (TEM)

Web Scraping

Workload Automation

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Employee Advocacy

Local Marketing

Marketing Automation

Mobile Analytics

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales Engagement

Social Commerce

Sales

File Integrity Monitoring

Security

Camp Management

Chargeback Management

Dental

ID Card

Laboratory Information Management

Nonprofit CRM

Vertical-Specific

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### Website Visitor Tracking
Reviewers generally find Albacross's website visitor tracking capabilities to be a valuable asset in understanding visitor behavior and identifying potential leads. Users appreciate the insights provided, such as detailed analysis of visited pages and visitor activity ratings, which help in spotting potential clients and competitors. While some users mention minor usability issues like the initial learning curve and difficulty in accessing specific features, overall, Albacross's website visitor tracking feature is seen as a beneficial tool for enhancing marketing strategies and gaining valuable insights into website traffic. (Source Reviews: [1](https://www.trustradius.com/reviews/albacross-2021-04-01-08-31-12), [2](https://www.trustradius.com/reviews/albacross-2020-04-21-11-38-12), [3](https://www.trustradius.com/reviews/albacross-2021-02-26-08-16-10), [4](https://www.trustradius.com/reviews/albacross-2019-10-16-14-41-31), [5](https://www.trustradius.com/reviews/albacross-2019-06-04-12-48-28), [6](https://www.trustradius.com/reviews/albacross-2019-05-29-18-58-38))

### Account-Based Marketing (ABM) Insights
Users across various reviews have highlighted Albacross's effectiveness in providing valuable insights for account-based marketing strategies. Reviewers generally praise Albacross for its ability to offer detailed information on website visitors, aiding in the identification of potential customers and enhancing targeted advertising campaigns. While some users have noted improvements in Albacross's user interface and data organization over time, others have expressed reservations about the tool's ROI from account-based marketing campaigns. Despite differing opinions, Albacross appears to be a beneficial resource for B2B companies seeking to leverage account-based marketing insights for strategic decision-making. (Source Reviews: [1](https://www.trustradius.com/reviews/albacross-2021-04-01-08-31-12), [2](https://www.trustradius.com/reviews/albacross-2019-06-04-12-48-28), [3](https://www.trustradius.com/reviews/albacross-2019-10-16-14-41-31), [4](https://www.trustradius.com/reviews/albacross-2020-04-21-11-38-12))

### Marketing Campaign Analytics
Users consistently highlight Albacross's marketing campaign analytics as a standout feature, emphasizing its ability to provide valuable insights into website visitor behavior and enhance marketing strategies. The platform's analytics tools are commended for their accuracy and ease of use, enabling businesses to make informed decisions based on data-driven insights. While some users noted minor issues in the past with data organization, Albacross has since improved its service, making it more intuitive and user-friendly for analyzing marketing campaign performance. (Source Reviews: [1](https://www.trustradius.com/reviews/albacross-2021-02-26-08-16-10), [2](https://www.trustradius.com/reviews/albacross-2021-04-01-08-31-12), [3](https://www.trustradius.com/reviews/albacross-2020-04-21-11-38-12), [4](https://www.trustradius.com/reviews/albacross-2019-06-04-12-48-28))

### Lead Generation Strategies
Users consistently praise Albacross for its effective lead generation capabilities. The tool's lead generation strategies have been lauded for their ability to identify potential customers and provide valuable insights into visitor behavior on websites. Reviewers highlight that Albacross's lead generation strategies have helped them gather leads, follow up on prospects, and gain knowledge about their website visitors. The tool's focus on lead segmentation, lead generation workflows, and data accuracy has been particularly well-received by users. Additionally, users appreciate how Albacross's lead generation strategies have enabled them to target specific companies and tailor their marketing efforts accordingly. (Source Reviews: [1](https://www.trustradius.com/reviews/albacross-2021-04-01-08-31-12), [2](https://www.trustradius.com/reviews/albacross-2021-02-26-08-16-10), [3](https://www.trustradius.com/reviews/albacross-2020-04-21-11-38-12), [4](https://www.trustradius.com/reviews/albacross-2019-05-29-18-58-38), [5](https://www.trustradius.com/reviews/albacross-2019-10-16-14-41-31), [6](https://www.trustradius.com/reviews/albacross-2019-06-04-12-48-28))

### Lead Management and Segmentation
Users appreciate Albacross's lead management and segmentation features for their ability to streamline the identification of potential leads and align resources effectively. The platform's intuitive interface and central dashboard make it easy to manage leads, although some users have noted past issues with data organization. Despite this, the majority of reviewers acknowledge the significant value Albacross adds to their sales and marketing efforts through its lead management and segmentation functionalities. (Source Reviews: [1](https://www.trustradius.com/reviews/albacross-2021-02-26-08-16-10), [2](https://www.trustradius.com/reviews/albacross-2021-04-01-08-31-12))

Users have made the following recommendations for Albacross based on its ability to provide targeted marketing information:

1. Users have recommended Albacross as a one-stop solution for targeted marketing. It effectively captures user habits on a website and provides helpful information about who, when, where, and what. Customers appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.

2. Customers have praised Albacross for its ability to accurately identify potential leads and prospects. They appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.

3. Reviewers have found Albacross's user interface to be intuitive and easy to use. They appreciate its simple navigation and smooth functionality, which allows them to quickly access valuable insights about their website visitors.

Overall, users recommend Albacross for its powerful capabilities in targeted marketing analysis, accurate lead identification, and user-friendly interface.

Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing insights into the lead potential of website visitors, Albacross allows users to effectively allocate their resources. Users have found it particularly beneficial due to its unobtrusive nature for site visitors and ease of management through a centralized online dashboard. Although Albacross offers workflow and campaign features, many users have found the leads feature to be the most valuable.

In the past, Albacross was criticized for being a bit clunky, but recent updates have made it much more intuitive and user-friendly. This improvement has been well-received by users who appreciate its good data accuracy and easy setup process. The tool is widely utilized by companies running Account-Based Marketing campaigns as it helps identify accounts that engage with ads and visit their website.

Companies also leverage Albacross to gain insights into visitor origin and organization, making it an excellent lead generation tool. Additionally, Albacross allows users to extract contact information from larger companies, which further enhances their lead generation efforts. For export departments, Albacross proves invaluable in tracking website visitors, analyzing page views, and informing marketing strategies. Its primary use case revolves around gathering leads and initiating follow-ups with companies that have visited the website.

Efficient Onboarding Process: Many users have found the Wordpress plugin easy to set up and start using immediately, especially if they already had a WordPress site. This indicates that the onboarding process for the plugin is smooth and efficient.

Intuitive Data Organization: Some reviewers appreciate the intuitive data organization and tagging features of the plugin. This suggests that the plugin allows for easy categorization and organization of data, making it simpler for users to find and access the information they need.

Continual Product Development: Reviewers highlight the ongoing product development of the plugin. This implies that the developers regularly update and improve the plugin, ensuring it remains up-to-date and relevant to users' needs.

Lead Management Features: Limited Folder Management for Older Leads
Some users have found the lead management features to be similar to CRM, but they feel that there could be improvements in folder management for older leads. 
Integrations: Inconsistent Data and Lack of Options
Several reviewers experienced issues with integrations, stating that the software does not always pull up proper data and that the data can sometimes be inaccurate. They also mentioned that more integrations would be helpful.
User Experience: Steep Learning Curve and Lack of Clear Explanations
A number of users mention that the software can be complicated to use when getting started, and there is no clear explanation of concepts.

Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

Folloze

PFL Direct Mail Platform

Albacross

Account-Based Marketing (ABM)

Likelihood to Recommend

Support Rating

Albacross Nordic AB

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

PromoRepublic

Zight

Beamer

Co-Founder

Albacross 2021-04-01 08:31:12

ActiveCampaign

Dropbox DocSend

Salesflare

Founder & CEO

Albacross 2021-02-26 08:16:10

Hiveage

Plutio

Marketing Executive

Albacross 2020-04-21 11:38:12

Google Analytics

Matomo Analytics

LiveWebinar

Export Sales IT Manager

Albacross 2019-10-16 14:41:31

HubSpot Marketing Hub

HubSpot Sales Hub

Copper Project

Copper

LinkedIn Sales Navigator

VP Growth, Head of SEO

Albacross 2019-06-04 12:48:28

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Albacross

Overview

What is Albacross?