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What is Albacross?

Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.

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Product Details

What is Albacross?

Albacross Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


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(1-6 of 6)
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Joshua Jagelman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
As an export company, our website has a global audience. However, many visitors are enthusiasts and not actual buyers.

We use Albacross to help us determine the lead potential of our website visitors so we can better determine how to use our limited reach-out resources. So, for us, Albacross functions as part of the sale and marketing team.

Albacross is unobtrusive for the site visitor and fairly easy for us to manage from a central online dashboard. While Albacross also has workflow and campaign features, we have only used the leads feature - even this is a worthwhile investment for us.

A few years ago, Albacross was still a little bit 'clunky' and the incoming data sometimes to organize well; however, Albacross has continued to develop the service and it is a lot more intuitive and easy to use now.
  • Wordpress plugin makes it easy to set up and start using immediately (if you have a WP site)
  • Intuitive data organisation and tagging
  • Continual product development
  • Integration with Hubspot workflows
  • Lead management features similar to CRM
  • Folder management for older leads
It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads.

Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging.

I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
March 02, 2021

Great data and UX/UI

Andrei Zinkevich | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Albacross for our company and our clients. As we run ABM campaigns, it is mandatory to know what accounts engaged with the ads and visited website. Albacross successfully solves this challenge.

As well, they have good data accuracy and easy setup.
  • Data accuracy
  • Workflows
  • Lead segmentation
  • Integrations
Albacross is a good software but costs more than Leadfeeder. If you are not limited by budget, then I'd go with it.
Newaz Chowdhury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Albacross is a lead generation tool that helps us identify who's visiting our website. It's not your typical cold outreach lead gen tool. It's a tool that records web visits from companies. It's a great way to find who your visitors are and where are they coming from. It provides analytics of where they are coming from and their organization. You can also extract contact info if the company is big enough.
  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.
  • Doesn't always pull up proper data.
  • Data can sometimes be inaccurate.
  • Could use more integrations.
Albacross is best for B2B companies. It's a great source of lead gen to find potential customers who are visiting your site. Usually, you don't know who is visiting your site. With this tool, you can find which and what kind of companies are visiting. Your site should at least have a decent amount of traffic before using this. Great for marketing companies.
Score 9 out of 10
Vetted Review
Verified User
We use Albacross for the whole export department of the organization. Albacross helps us see who visited our website, what pages they viewed and how long they stayed on our website.
  • Weekly alert emails of new activity.
  • Company profile, address, and an email list of contacts of site visitors.
  • Detailed analysis of which pages were visited and how long. This is very insightful.
  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.
Albacros is fantastic if you need to know who is visiting your website so you can spot potential clients or competitors and you can see what parts of the website they spend time on and how much. It has a rating system on the visitor's activity, so you can zoom in on the people who spent more time on the site.
Nick Kretz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I installed Albacross in order to track website visitors better and get more information for account-based marketing planning. It is used across the whole organization. The main problem it solves is it provides insightful information on what is normally unknown website visitors and helps to inform marketing strategy for our company.
  • Tracks and identifies highly-engaged website visitors.
  • Provides host server information of website visitors which allows us to identify potential sales opps.
  • Makes account-based paid marketing more efficient.
  • No way to delete or block website visits from your own server or known users within your organization.
Albacross is well suited for a start-up or business investing in account-based marketing that is looking for a cost-effective solution for improved website tracking for lead generation. The product wouldn't be useful for scenarios where a company does not spend regular time tracking and reviewing leads generated from a website.
Raaj Menon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Albacross mainly to gather leads and find out which companies are coming to our website. This gives us enough info to start following up on that lead.
  • Lead generation.
  • Knowing which company visited you.
  • Knowing which areas of the site they accessed.
  • Could improve on pricing and make it affordable for the smaller companies.
  • Sometimes there is not much info on the company or the contact.
Suited best for businesses in the service industry. Not so much for eCommerce.
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