Algolia vs. Azure AI Search

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Algolia
Score 8.3 out of 10
N/A
Algolia offers AI-powered solutions to improve online search and discovery experiences, with tools for business teams and APIs for developers that help to improve user engagement and conversions across websites, apps, and e-commerce platforms.
$0
per month 10k search requests + 100k records
Azure AI Search
Score 8.9 out of 10
N/A
Azure AI Search (formerly Azure Cognitive Search) is enterprise search as a service, from Microsoft.
$0.10
Per Hour
Pricing
AlgoliaAzure AI Search
Editions & Modules
Build
Free
per month Up to 10,000 search requests + 1 Million records
Grow Plus
Free / Pay as you go
per month 10K searches/month & 100K records included; $1.75 per extra 1K searches, $0.40 per extra 1K records
Grow
Free / Pay as you go
per month 10K search requests & 100K records included; $0.50 per extra 1K searches, $0.40 per extra 1K records
Elevate
custom
per year
Elevate
Custom
per year Custom search requests and records — volume-based discounts available
Basic
$0.101
Per Hour
Standard S1
$0.336
Per Hour
Standard S2
$1.344
Per Hour
Standard S3
$2.688
Per Hour
Offerings
Pricing Offerings
AlgoliaAzure AI Search
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPay as you go, scale instantly, or upgrade anytime for advanced features and capabilities.
More Pricing Information
Community Pulse
AlgoliaAzure AI Search
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Medium-sized Companies
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Score 9.6 out of 10
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Score 9.6 out of 10
Enterprises
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Score 9.6 out of 10
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User Ratings
AlgoliaAzure AI Search
Likelihood to Recommend
8.4
(56 ratings)
7.0
(3 ratings)
Likelihood to Renew
10.0
(6 ratings)
-
(0 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
9.4
(5 ratings)
-
(0 ratings)
Support Rating
8.8
(3 ratings)
-
(0 ratings)
Product Scalability
9.4
(5 ratings)
-
(0 ratings)
User Testimonials
AlgoliaAzure AI Search
Likelihood to Recommend
Algolia
I'd definitely recommend Algolia for a business operating in the ecommerce space and looking to integrate search quickly. Using the tool is easy to set up and works well. Out of the box you can have search, autocomplete, and recommendations that are all integrated. If you integrate directly, Algolia works well for also using their internal A/B test system. Areas where Algolia can be harder to use are in user-generated marketplaces. On a site where you control / own / produce all your inventory of results, you are solely optimizing for revenue/conversion. When you have a platform where there are different creators for each item, you need to balance revenue optimization with trying to support the business goals of the sellers on your marketplace platform. Algolia offers less tooling there which can be difficult and will require you build additional tooling/monitoring for that. Given that need, you likely cannot use all of Algolia's UI tools like A/B testing.
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Microsoft
It's very useful when used with large file systems, once the models index the files good enough, the suggestions are very impressive and produce grounded answers. Since it can natively work with blob storage the requirement for pre-processing the data is eliminated i.e. the data can be searched in its raw form, this makes Azure AI Search a very powerful tool when used with Azure Stack.
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Pros
Algolia
  • Users get instant feedback as they type, even with complex filters like brand, model, price range, and financing eligibility. This speed significantly improves engagement and reduces bounce.
  • A user searching for “Camry 2020” or even “Camary 20” still sees relevant Toyota Camry listings from 2020. This reduces friction, especially on mobile where spelling errors are common.
  • Algolia handles multi-faceted filters efficiently. For example, a user can filter by location, transmission type, color, or inspection status without any lag.
  • We fine-tune the ranking of search results based on what matters to our business—like prioritizing cars with higher margins or better availability in key cities.
  • We can experiment with different ranking formulas or UI variations to improve KPIs like lead conversion or time-to-first-interaction.
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Microsoft
  • Incredibly robust back-end infrastructure.
  • Streamlined integration into Microsoft's Azure Cloud.
  • From a user standpoint, it lets the customer easily access their data and provide useful search tips.
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Cons
Algolia
  • Recent pricing model changes made Algolia considerably more expensive. I understand that companies change their models all the time, but my plan almost doubled in price overnight. They let me keep my legacy plan for as long as I wanted, but I had already outgrown it, so a small increase in demand caused big price spikes. It's still cheap for what it is though.
  • The documentation is generally good, but sometimes hard to navigate. I was trying to find examples of how to combine geo-queries with normal ones, and I couldn't find an example, but it wasn't actually hard to figure out.
  • Some of the advanced features can be hard to understand at first. This isn't really a con, as it just means Algolia is loaded with features, but I was a bit overwhelmed the first time I tried to customize an index.
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Microsoft
  • Like virtually all Azure services, it has first-class treatment for .Net as the developer platform of choice, but largely ignores other options. While there is a first-party Python SDK, there are only community packages for other languages like Ruby and Node. Might be a game of roulette for those to be kept up-to-date. This might make it a non-starter for some teams that don't want to do the work to integrate with the REST API directly.
  • In my opinion, partitions inside of Azure Search don't count as data segregation for customers in a multi-tenant app, so any application where you have many customers with high-security concerns, Azure Search is probably a non-starter.
  • To elaborate on the multi-tenant issue: Azure Search's approach to pricing is pretty steep. While there is a free tier for small applications (50MB of content or less) the first paid tier is about 14x more expensive than the first SQL Database tier that supports full-text search. For many applications, it makes a lot more economic sense to just run some LIKE or CONTAINS queries on columns in a table rather than going with Azure Search.
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Likelihood to Renew
Algolia
Algolia is a great tool, we didn't have to build a custom search platform (using Elasticsearch for example) for a while. It has great flexibility and the set of libraries and SDKs make using it really easy. However, there are two major blockers for our future: - Their pricing it's still a bit hard to predict (when you are used to other kind of metrics for usage) so I really recommend to take a look at it first. - Integrating it within a CI/CD pipeline is difficult to replicate staging/development environments based on Production.
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Microsoft
No answers on this topic
Usability
Algolia
Personally I find the Algolia integration not very complicated and the service super reactive. In terms of configuration, it's quite complete, at the end what matters is what we are able to index on Algolia. With rich data, the tool is amazing and a lot of things are possible.
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Microsoft
I give 10 rating because by using this endpoint and api key only we able to build that chatbot product in a timeline given by our client and also creating the endpoint and keys from the portal is also very easy for Azure AI Search and it doesn't take much time and also scalability is good.
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Reliability and Availability
Algolia
100% uptime for as much as we were aware :P
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Microsoft
No answers on this topic
Performance
Algolia
Performance is always a major concern when integrating services with our client's websites. Our tests and real-world experience show that Algolia is highly performant. We have more extremely satisfied with the speed of both the search service APIs and the backend administrative and analytic interface.
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Microsoft
No answers on this topic
Support Rating
Algolia
It’s non existent. No tech support and no customer service… my application was blocked and is currently inactive causing huge business disruption, and I’m still waiting days later for a response to an issue which could be resolved very very quickly if only they would respond. Very poor from a company of that size
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Microsoft
No answers on this topic
Alternatives Considered
Algolia
While AWS's offering is a typically cheaper solution, it requires a lot of work to gain any of the core features of Algolia. The cost of dev time and long-term maintenance would be more than the costs incurred with Algolia, which is why it made the most sense financially. On the engineering side, we could give our stakeholders access to Algolia to adjust the indices themselves, which would allow us to focus on other work.
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Microsoft
It is good for me, and I want to rate this product 9/10. I hope they continue to improve and also offer a free plan with more benefits to learn Azure AI Search.
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Scalability
Algolia
Overall is a scalable tool as the environment and the backend functions are the same and many things are done directly on the tool so without the need of further specific developments. However some things could be improved such as documentation for integration that could help in doing whitelabel solutions
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Microsoft
No answers on this topic
Return on Investment
Algolia
  • Users who had abandoned our product (attributing slow search speeds as the reason) returned to us thanks to Algolia
  • We used Algolia as our product's backbone to relaunch it, making it the center of all search on our platform which paid off massively.
  • Considering we relaunched our product, with Aloglia functioning as its engine, we got a lot of press coverage for our highly improved search speeds.
  • One negative would be how important it is to read the fine print when it comes to the technical documentation. As pricing is done on the basis of records and indexes, it is not made apparent that there is a size limit for your records or how quickly these numbers can increase for any particular use case. Be very wary of these as they can quite easily exceed your allotted budget for the product.
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Microsoft
  • When integrated with our existing file system the Azure AI Search helped users tremendously by reducing search times and improve efficacy of intended result.
  • Since Azure AI Search is a PaaS solution, we had very short ideation to go-live timespan, which ended up reflecting in our product performance.
  • A rare but not negligible occurrence was correctness of search being questionable when new data was added to the system. The search returns false positive results.
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ScreenShots

Algolia Screenshots

Screenshot of Index & Query Rules Management. Query Rules help to enhance an engine's ranking behavior for specific queries. Setting up rules can uncover and enable users to respond more specifically to the intent behind users' queries.Screenshot of Query Monitoring. This offers insight into the status, performance and overall activity happening within the search engine.Screenshot of Algolia Analytics. The search bar is a feedback form. Algolia's analytics drives insights from search to click to conversion.Screenshot of the Algolia Dashboard, offering products to accelerate search and discovery experiences across any device and platform.Screenshot of the advanced front-end libraries, API clients, and extensive documentation that help developers build, deploy, and maintain.Screenshot of where users getting started simply choose an index, denote the events, and choose a model.