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Alteryx Platform vs. dbt vs. Informatica PowerCenter (legacy)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Alteryx Platform

    Score9 out of 10
    N/AThe Alteryx AI Platform gives organization automated data preparation, AI-powered analytics, and machine learning with embedded governance and security. Its self-service functionality, with self-service data prep, machine learning, and AI-generated insights, gives enterprise teams with a simplified user experience allowing everyone to create analytic solutions that improve productivity, efficiency, and the bottom line. Alteryx Designer can be used to automate every analytics step…

    $14,850

    per year 3 users (minimum), cloud edition

    dbt

    Score9.2 out of 10
    N/Adbt is an SQL development environment, developed by Fishtown Analytics, now known as dbt Labs. The vendor states that with dbt, analysts take ownership of the entire analytics engineering workflow, from writing data transformation code to deployment and documentation. dbt Core is distributed under the Apache 2.0 license, and paid Teams and Enterprise editions are available.

    $0

    per month per seat

    Informatica PowerCenter (legacy)

    Score9.3 out of 10
    N/AInformatica PowerCenter was data integration technology designed to form the foundation for data integration initiatives, application migration, or analytics. It is a legacy product.N/A
    Pricing
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Editions & Modules
    Designer Desktop
    starting at $5,195
    per year per user
    Designer Cloud Professional Edition
    Starting at $4,950
    per year per user (minimum of 3 users)
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Considered Multiple Products
    Alteryx
    Chose Alteryx Platform
    as good as or better.
    Incentivized
    Chose Alteryx Platform
    It is one of the best data wrangling tools, very good capability in data analytics and integration.
    Incentivized
    dbt Labs
    No answer on this topic
    Discontinued Products
    Chose Informatica PowerCenter (legacy)
    Informatica is a mature enterprise data integration platform for ETL jobs. Informatica has a suite full of tools other than PowerCenter that can be used for various use cases. It makes sense to know what the entire suite offers rather than just power center so large …
    Incentivized
    Key User Insights
    Would buy again
    99%
    Would buy again
    90 Answers
    100%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    99%
    Delivers good value for the price
    78 Answers
    100%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    91 Answers
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    66 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    65 Answers
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Data Transformations
    Comparison of Data Transformations features of Alteryx Platform and dbt and Informatica PowerCenter (legacy)
    Feature
    Alteryx Platform
    -
    Ratings
    dbt
    9.8
    8 Ratings
    19% above category average
    Informatica PowerCenter (legacy)
    7.5
    18 Ratings
    8% below category average
    Simple transformations00 Ratings10.08 Ratings8.018 Ratings
    Complex transformations00 Ratings9.58 Ratings7.018 Ratings
    Data Modeling
    Comparison of Data Modeling features of Alteryx Platform and dbt and Informatica PowerCenter (legacy)
    Feature
    Alteryx Platform
    -
    Ratings
    dbt
    9.1
    8 Ratings
    14% above category average
    Informatica PowerCenter (legacy)
    8.2
    18 Ratings
    3% above category average
    Data model creation00 Ratings9.88 Ratings9.015 Ratings
    Metadata management00 Ratings8.88 Ratings8.016 Ratings
    Business rules and workflow00 Ratings9.08 Ratings9.018 Ratings
    Collaboration00 Ratings10.06 Ratings6.116 Ratings
    Testing and debugging00 Ratings8.08 Ratings9.017 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Alteryx Platform and dbt and Informatica PowerCenter (legacy)
    Feature
    Alteryx Platform
    -
    Ratings
    dbt
    -
    Ratings
    Informatica PowerCenter (legacy)
    8.5
    18 Ratings
    1% above category average
    Connect to traditional data sources00 Ratings00 Ratings9.018 Ratings
    Connecto to Big Data and NoSQL00 Ratings00 Ratings8.014 Ratings
    Data Governance
    Comparison of Data Governance features of Alteryx Platform and dbt and Informatica PowerCenter (legacy)
    Feature
    Alteryx Platform
    -
    Ratings
    dbt
    -
    Ratings
    Informatica PowerCenter (legacy)
    9.0
    15 Ratings
    11% above category average
    Integration with data quality tools00 Ratings00 Ratings9.015 Ratings
    Integration with MDM tools00 Ratings00 Ratings9.013 Ratings
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    User Ratings
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Likelihood to Recommend
    9.1
    (138 ratings)
    10.0
    (10 ratings)
    8.0
    (21 ratings)
    Likelihood to Renew
    8.9
    (19 ratings)
    -
    (0 ratings)
    10.0
    (4 ratings)
    Usability
    9.1
    (53 ratings)
    9.8
    (3 ratings)
    9.0
    (3 ratings)
    Availability
    7.3
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (45 ratings)
    -
    (0 ratings)
    9.4
    (2 ratings)
    Support Rating
    9.3
    (52 ratings)
    -
    (0 ratings)
    9.0
    (2 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.4
    (30 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Data Sources
    8.7
    (30 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Alteryx PlatformdbtInformatica PowerCenter (legacy)
    Likelihood to Recommend
    Alteryx
    I would 100% recommend Alteryx to a friend, for me its friendly interface is the best, it has all the tools I need without the headache that programming is. It can be used for simple or complex analysis, so honestly, I don’t see a scenario where it wouldn’t suit. I’ve used Alteryx to make simple things I could do in Excel, for example, but it was less complex and faster to do in Alteryx, so why not? Its a very versatile tool.
    Incentivized
    Read full review
    dbt Labs
    The prerequisite is that you have a supported database/data warehouse and have already found a way to ingest your raw data. Then dbt is very well suited to manage your transformation logic if the people using it are familiar with SQL. If you want to benefit from bringing engineering practices to data, dbt is a great fit. It can bring CI/CD practices, version control, automated testing, documentation generation, etc. It is not so well suited if the people managing the transformation logic do not like to code (in SQL) but prefer graphical user interfaces.
    Incentivized
    Read full review
    Discontinued Products
    1.- Scenaries with poor sources of data is not recomended (Very bad ROI). The solution is for medium-big enterprises with a lot of sources of data and users. 2.- Bank and finance enviroment to integrate differente data form trading, Regulatory reports, decisions makers, fraud and financial crimes because in this kind of scenary the quality of data is the base of the business. 3.- Departments of development and test of applications in enterprises because you can design enviroments, out of the production systems, to development and test the new API's or updateds made.
    Incentivized
    Read full review
    Pros
    Alteryx
    • Pulling data from multiple disparate data sources.
    • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
    • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
    Read full review
    dbt Labs
    • dbt supports version control through GIT, this allows teams to collaborate and track the data transformation logic.
    • dbt allows us to build data models which helps to break complex transformation logic into simple and smaller logic.
    • dbt is completely based on SQL which allows data analyst and data engineers to build the transformation logic.
    • dbt can be easily integrated with snowflake.
    Incentivized
    Read full review
    Discontinued Products
    • Informatica Powercenter is an innovative software that works with ETL-type data integration. Connectivity to almost all the database systems.
    • Great documentation and customer support.
    • It has a various solution to address data quality issues. data masking, data virtualization. It has various supporting tools or MDM, IDQ, Analyst, BigData which can be used to analyze data and correct it.
    Incentivized
    Read full review
    Cons
    Alteryx
    • Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
    • Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
    • Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.
    Incentivized
    Read full review
    dbt Labs
    • Field-level lineage (currently at table level)
    • Documentation inheritance - if a field is documented the downstream field of the same name could inherit the doc info
    • Adding python model support (in beta now)
    Incentivized
    Read full review
    Discontinued Products
    • There are too many ways to perform the same or similar functions which in turn makes it challenging to trace what a workflow is doing and at which point (ex. sessions can be designed as static or re-usable and the override can occur at the session or workflow, or both which can be counter productive and confusing when troubleshooting).
    • The power in structured design is a double edged sword. Simple tasks for a POC can become cumbersome. Ex. if you want to move some data to test a process, you first have to create your sources by importing them which means an ODBC connection or similar will need to be configured, you in turn have to develop your targets and all of the essential building blocks before being able to begin actual development. While I am on sources and targets, I think of a table definition as just that and find it counter intuitive to have to design a table as both a source and target and manage them as different objects. It would be more intuitive to have a table definition and its source/target properties defined by where you drag and drop it in the mapping.
    • There are no checkpoints or data viewer type functions without designing an entire mapping and workflow. If you would like to simply run a job up to a point and check the throughput, an entire mapping needs to be completed and you would workaround this by creating a flat file target.
    Incentivized
    Read full review
    Likelihood to Renew
    Alteryx
    We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    Our team enjoys using Informatica and feels that it is one of the best ETL tools on the market.
    Read full review
    Usability
    Alteryx
    I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
    Incentivized
    Read full review
    dbt Labs
    dbt is very easy to use. Basically if you can write SQL, you will be able to use dbt to get what you need done. Of course more advanced users with more technical skills can do more things.
    Incentivized
    Read full review
    Discontinued Products
    Positives; - Multi User Development Environment - Speed of transformation - Seamless integration between other Informatica products. Negatives; - There should be less windows to maintain developers' focus while using. You probably need 2 big monitors when you start development with Informatica Power Center. - Oracle Analytical functions should be natively used. - E-LT support as well as ETL support.
    Incentivized
    Read full review
    Reliability and Availability
    Alteryx
    I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Performance
    Alteryx
    I already gave the example of journal entries created in less than a second. What else can I tell you about.... I can tell you those 2 journal entries have historically had to be split into separate accounting systems so the outputs had to be very different (D365 vs Intacct) such that they are exactly ready for uploading. I can tell you I used to have some tire and battery queries hitting a line item detail table and they took hours to run UNTIL I asked IT for a view in SQL and now they're ready in about 5 minutes total. I guess I'd say if anything does take a long time - do some research with others and figure out what would speed them up
    Incentivized
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    PowerCenter is robust and fast, and it does a great job meeting all the needs, not just the most commercially vocal needs. In the hands of an expert power user, you can accomplish almost anything with your data. It is not for new users or intermittent users-- for that the Cloud version is a better fit. Be prepared for costly connectors (priced differently for each source or destination you are working with), and just be planful of your projects so you are not paying for connectors you no longer need or want
    Incentivized
    Read full review
    Support Rating
    Alteryx
    Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
    Incentivized
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    Informatica power center is a leader of the pack of ETL tools and has some great abilities that make it stand out from other ETL tools. It has been a great partner to its clients over a long time so it's definitely dependable. With all the great things about Informatica, it has a bit of tech burden that should be addressed to make it more nimble, reduce the learning curve for new developers, provide better connectivity with visualization tools.
    Incentivized
    Read full review
    In-Person Training
    Alteryx
    1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
    Incentivized
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Online Training
    Alteryx
    Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
    Incentivized
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Alteryx
    There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Alteryx
    Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
    Incentivized
    Read full review
    dbt Labs
    I actually don't know what the alternative to dbt is. I'm sure one must exist other than more 'roll your own' options like Apache Airflow, say, bu tin terms of super easy managed/cloud data transforms, dbt really does seem to be THE tool to use. It's $50/month per dev, BUT there's a FREE version for 1 dev seat with no read-only access for anyone else, so you can always start with that and then buy yourself a seat later.
    Incentivized
    Read full review
    Discontinued Products
    While Talend offers a much more comfortable interface to work with, Informatica's forte is performance. And on that front, Informatica Enterprise Data Integration certainly leaves Talend in the dust. For a more back-end-centric use case, Informatica is certainly the ETL tool of choice. On the other hand, if business users would be using the tool, then Talend would be the preferred tool.
    Incentivized
    Read full review
    Scalability
    Alteryx
    Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
    Read full review
    dbt Labs
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Return on Investment
    Alteryx
    • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
    • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
    • Product development - allowed my firm to create products that we have been able to market and sell to clients.
    Incentivized
    Read full review
    dbt Labs
    • Simplified our BI layer for faster load times
    • Increased the quality of data reaching our end users
    • Makes complex transformations manageable
    Incentivized
    Read full review
    Discontinued Products
    • The data pipeline automation capability of Informatica means that few resources are needed to pre-process the data that ultimately resides in a Data Warehouse. Once a workflow is implemented, manual intervention is not needed.
    • PowerCenter did require more resources and time for installation and configuration than was expected/planned for.
    • The lack of or minimal support of unstructured data means that newer sources of dynamic/changing data cannot be easily processed/transformed through PowerCenter workflows.
    Incentivized
    Read full review
    ScreenShots

    Alteryx Platform Screenshots

    Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions