Amplemarket vs. Cognism

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplemarket
Score 8.3 out of 10
N/A
Amplemarket is the platform to helps to sell in today's environment. From lead generation to personalized multichannel outreach and smart actions,N/A
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Pricing
AmplemarketCognism
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmplemarketCognism
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
AmplemarketCognism
Features
AmplemarketCognism
Prospecting
Comparison of Prospecting features of Product A and Product B
Amplemarket
-
Ratings
Cognism
8.5
4 Ratings
10% above category average
Advanced search00 Ratings8.84 Ratings
Identification of new leads00 Ratings8.04 Ratings
List quality00 Ratings8.24 Ratings
List upload/download00 Ratings9.34 Ratings
Ideal customer targeting00 Ratings8.04 Ratings
Load time/data access00 Ratings9.04 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Amplemarket
-
Ratings
Cognism
7.8
4 Ratings
1% above category average
Contact information00 Ratings8.04 Ratings
Company information00 Ratings7.74 Ratings
Industry information00 Ratings7.84 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Amplemarket
-
Ratings
Cognism
8.4
4 Ratings
12% above category average
Lead qualification process00 Ratings7.74 Ratings
Smart lists and recommendations00 Ratings7.74 Ratings
Salesforce integration00 Ratings9.73 Ratings
Company/business profiles00 Ratings8.04 Ratings
Alerts and reminders00 Ratings9.33 Ratings
Data hygiene00 Ratings8.33 Ratings
Automatic data refresh00 Ratings7.74 Ratings
Tags00 Ratings7.74 Ratings
Filters and segmentation00 Ratings9.34 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Amplemarket
-
Ratings
Cognism
9.5
2 Ratings
24% above category average
Sales email templates00 Ratings10.02 Ratings
Append emails to records00 Ratings9.02 Ratings
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AmplemarketCognism
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Score 9.3 out of 10
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Medium-sized Companies
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Score 9.3 out of 10
TechTarget Priority Engine
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Score 10.0 out of 10
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Conversica
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Score 4.0 out of 10
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Score 10.0 out of 10
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User Ratings
AmplemarketCognism
Likelihood to Recommend
9.0
(5 ratings)
9.5
(6 ratings)
Usability
9.0
(4 ratings)
8.8
(4 ratings)
User Testimonials
AmplemarketCognism
Likelihood to Recommend
Amplemarket
I found Amplemarket to be extremely useful for being able to do everything in the one place. You don't have to switch across platforms. From identifying your total available market to the indivuals in any target company. Certainly excellent where you have a desire to keep things simple. It may lack in some areas where a very high level of sofistication is required (like super relevent personalized messaging - for this you may want a platfrom dedicated just for that research) But in terms of a great overall easy to use platrom for outbound - it's great.
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Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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Pros
Amplemarket
  • It has a system that directly connects and relates the results.
  • It is a system of algorithms and mathematical formulas that manages to relate a large amount of customer data.
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Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Cons
Amplemarket
  • when it's picking the companies or the ICP, sometimes it's wrong
  • with the automated sequences, sometimes they are not as good as we expected
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Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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Usability
Amplemarket
very easy to use. Customer success team extremely helpful.
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Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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Alternatives Considered
Amplemarket
Different reasons but the main two are accuracy of data for my market and the ease of being all in one place and easy to use.
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Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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Return on Investment
Amplemarket
  • Easy to track activity and create reports
  • Intuitive, easy for new reps
  • More conversations = more revenue
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Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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ScreenShots

Amplemarket Screenshots

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