Amplitude Analytics vs. Indicative

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.1 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$59
per month
Indicative
Score 9.2 out of 10
N/A
Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.N/A
Pricing
Amplitude AnalyticsIndicative
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Amplitude AnalyticsIndicative
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amplitude AnalyticsIndicative
Top Pros
Top Cons
Best Alternatives
Amplitude AnalyticsIndicative
Small Businesses
Mixpanel
Mixpanel
Score 9.0 out of 10
Mixpanel
Mixpanel
Score 9.0 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.4 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
Enterprises
Whatfix
Whatfix
Score 9.4 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amplitude AnalyticsIndicative
Likelihood to Recommend
7.1
(28 ratings)
9.0
(2 ratings)
Support Rating
8.8
(5 ratings)
-
(0 ratings)
User Testimonials
Amplitude AnalyticsIndicative
Likelihood to Recommend
Amplitude
I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.
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Indicative
It is well suited for situations or professionals that works with figures and data, or were you need to present this kind of information to your stakeholders. It may also be useful for students in the area of economics, accounting, finance or administration, to develop or train themselves in this area, linking the professional career with some IT knowledge.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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Indicative
  • No code writing
  • Connection to platforms
  • Connection to warehouse
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Cons
Amplitude
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
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Indicative
  • Having a longer 'data period' in the 'Growth' plan
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Likelihood to Renew
Amplitude
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
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Indicative
No answers on this topic
Usability
Amplitude
The barrier for entry with Amplitude is somewhat steep due to the depth and comprehensiveness of its features. I benefitted greatly from having team members who were already familiar with Amplitude, but I could see the feature set being somewhat overwhelming to a new user. That being said, Amplitude does a great job at leading users through its UI with focused, helpful tooltips and insights. And once I had the basics down, I found the process of pairing with engineering to add events and properties to actually be quite straightforward.
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Indicative
No answers on this topic
Reliability and Availability
Amplitude
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
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Indicative
No answers on this topic
Performance
Amplitude
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
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Indicative
No answers on this topic
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Indicative
No answers on this topic
In-Person Training
Amplitude
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
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Indicative
No answers on this topic
Online Training
Amplitude
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
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Indicative
No answers on this topic
Implementation Rating
Amplitude
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
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Indicative
No answers on this topic
Alternatives Considered
Amplitude
It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
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Indicative
More intuitive and friendly when using it in comparison to Google Analytics plus the positive experience with their support team when experiencing bags in the system.
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Contract Terms and Pricing Model
Amplitude
It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
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Indicative
No answers on this topic
Scalability
Amplitude
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
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Indicative
No answers on this topic
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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Indicative
  • Insight of financial figures
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ScreenShots

Indicative Screenshots

Screenshot of Cohort ToolScreenshot of Customizable Dashboard