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What is Indicative?

Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.

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Recent Reviews

TrustRadius Insights

Indicative is a data analysis software that has proven to be beneficial for various use cases. Users have found it particularly helpful in …
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What is Indicative?

Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

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Product Demos

How to Use Product Analytics To Grow Your Business | Indicative Demo


Indicative Set up Demo - UVCare Next


ET TrafficBOx - Indicative Air Quality Screening Tool - Demo Video

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Product Details

What is Indicative?

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. The vendor says Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform.

Indicative Features

  • Supported: Funnel Analysis Tool
  • Supported: Cohort Analysis Tool
  • Supported: Segmentation Tool
  • Supported: Interoperability across analysis tools
  • Supported: 1 Billion User Actions for Free!

Indicative Screenshots

Screenshot of Cohort ToolScreenshot of Customizable Dashboard

Indicative Video

This video explains how to use the Indicative product analytics platform. Indicative is the only product analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse. Get started at ----------------------...
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Indicative Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsLinux
Mobile ApplicationNo
Supported CountriesAll
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Indicative is a data analysis software that has proven to be beneficial for various use cases. Users have found it particularly helpful in analyzing data accuracy and completeness, as well as identifying problems on the end-user side. The software allows for efficient and accurate user journey analysis without the need for additional BI tools, making it a valuable asset for businesses looking to gain insights into customer behavior and improve their products. Indicative enables users to understand customer journey and landing page conversion rates, visualize data, and segment user cohorts. It helps solve funnel drops and provides insights into step performance. By offering a faster and more customizable alternative to manual SQL analysis, Indicative allows businesses to draw conversion funnels for both anonymous and identified users, providing a comprehensive understanding of user behavior. With its ability to remove human bias and provide unbiased insights, Indicative assists in aligning teams and improving decision-making processes. Additionally, the software aids in reporting on top-level company and campaign performance, tracking web events, measuring the impact of campaigns, and understanding user engagement patterns. With Indicative's help, businesses can optimize their user journeys, decrease churn rates, track mobile events, analyze A/B test results, monitor retention rates, and gain valuable business insights. Its reliability and scalability make it suitable for tracking app data volumes as applications grow. Overall, Indicative offers a wide range of use cases that empower users to better understand their users, improve their products, make informed business decisions, and achieve growth goals.

Users commonly recommend the following:

  1. Set up data properly: Users suggest ensuring that all necessary data is properly set up before using Indicative. This recommendation emphasizes the importance of having a solid foundation for accurate and meaningful analytics.

  2. Take advantage of tutorials: Users recommend choosing a tool based on the tutorial provided by Indicative. This suggests that the tutorial is helpful in understanding how to use the tool effectively.

  3. Contact support: Users praise the responsiveness and effectiveness of Indicative's support team. They recommend reaching out to them for assistance or to determine if Indicative is the right fit for their needs. This highlights the value of having reliable and accessible customer support.


(1-2 of 2)
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Score 8 out of 10
Vetted Review
Verified User
Indicative is purely used for data analytics and to make reports. I would say that it is one of the best in the market because of the features it has, and the quality of the managed information. It is very intuitive but you can also create reports in-depth.
Another critical factor is that the support from Indicative is totally supportive and helpful, and they solve any queries in a short period of time.
By far, I would say that this software is more worth it than Google Analytics.
  • Data analysis
  • Report creation
  • Displaying information
  • Helpful support team
  • N/A
It is well suited for situations or professionals that works with figures and data, or were you need to present this kind of information to your stakeholders.
It may also be useful for students in the area of economics, accounting, finance or administration, to develop or train themselves in this area, linking the professional career with some IT knowledge.
  • Data analytics
  • Report creation
  • Insight of financial figures
More intuitive and friendly when using it in comparison to Google Analytics plus the positive experience with their support team when experiencing bags in the system.
Dácio Appolinario | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
One of the biggest problems addressed by our customers is the need to have internal developers or team members who know deeply how to code and/or integrate platforms. Devs in Brazil are not only expensive but also rare in the available workforce.
  • No code writing
  • Connection to platforms
  • Connection to warehouse
  • Having a longer 'data period' in the 'Growth' plan
Recommending platforms to our customers is not an easy task. We need to study the software before the indication and Indicative was one of the best tests we've ever performed. Platform is complete, easy to use, comprehensive and offers unlimited users! (This last is the best part).
I'd recommend it to companies needing to boost their funnels, conversion, and customers' journey. It's impressive.
  • Unlimited User
  • Data History
  • Enterprise Plan is more expensive and the price is in dollars
The 'no code' platform and the unlimited users (not paying per license/user) makes it much more affordable and sellable.
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