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Score 8.6 out of 101
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Score 9 out of 101

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Likelihood to Recommend

Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features
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Swrve

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
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Pros

  • Visualization
  • Ease of Use
  • Non-technical UI
  • Always releasing new features
  • Wide range of functionality
  • Great design!
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  • Easy user interface, with a great WYSIWYG for content creation.
  • Simple implementation.
  • Integration with Oracle Eloqua
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Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • Ability to customize the main dashboard
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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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Localytics' Analytics interface was more simple to use, but we chose Swrve primarily for the messaging capabilities and the analytics were a bonus. We found Swrve's messaging to be far superior to Localytics and really benefitted from the Eloqua integration so that we could control all our communications from the same platform
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Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
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  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
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Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swrve

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details