Anaplan vs. Nielsen Marketing Mix Modeling
Anaplan vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Anaplan | Enterprise companies (1,001+ employees) | Anaplan is a scenario planning and analysis platform designed to optimize decision-making in complex business environments so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the Anaplan platform surfaces key insights. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Anaplan | Nielsen Marketing Mix Modeling | |
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Top Pros |
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Top Cons |
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BI Standard Reporting |
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Ad-hoc Reporting |
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Report Output and Scheduling |
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Data Discovery and Visualization |
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Access Control and Security |
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Mobile Capabilities |
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Budgeting, Planning, and Forecasting |
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Consolidation and Close |
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Financial Reporting and Compliance |
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Analytics and Reporting |
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Integration |
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Anaplan | Nielsen Marketing Mix Modeling | |
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Small Businesses | ![]() IBM Planning Analytics Score 8.3 out of 10 | Firebase Score 8.2 out of 10 |
Medium-sized Companies | Centage Score 9.5 out of 10 | Firebase Score 8.2 out of 10 |
Enterprises | Prophix Score 8.8 out of 10 | Piano Analytics Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Anaplan | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 9.0 (336 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 9.9 (35 ratings) | - (0 ratings) |
Usability | 8.9 (63 ratings) | - (0 ratings) |
Availability | 8.7 (7 ratings) | - (0 ratings) |
Performance | 9.1 (7 ratings) | - (0 ratings) |
Support Rating | 5.3 (27 ratings) | - (0 ratings) |
In-Person Training | 8.9 (6 ratings) | - (0 ratings) |
Online Training | 8.0 (6 ratings) | - (0 ratings) |
Implementation Rating | 9.0 (27 ratings) | - (0 ratings) |
Configurability | 9.1 (5 ratings) | - (0 ratings) |
Ease of integration | 9.1 (3 ratings) | - (0 ratings) |
Product Scalability | 9.4 (7 ratings) | - (0 ratings) |
Professional Services | 9.1 (1 ratings) | - (0 ratings) |
Vendor post-sale | 8.3 (4 ratings) | - (0 ratings) |
Vendor pre-sale | 7.2 (4 ratings) | - (0 ratings) |
Anaplan | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | ![]() Anaplan
| ![]() Nielsen
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Pros | ![]() Anaplan
| ![]() Nielsen
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Cons | ![]() Anaplan
| ![]() Nielsen
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Likelihood to Renew | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Usability | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Reliability and Availability | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Performance | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Support Rating | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
In-Person Training | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Online Training | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Implementation Rating | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Alternatives Considered | ![]() Anaplan
| ![]() Nielsen
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Scalability | ![]() Anaplan
| ![]() Nielsen No answers on this topic |
Return on Investment | ![]() Anaplan
| ![]() Nielsen
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ScreenShots | Anaplan Screenshots |