Show by Animaker vs. Listrak

If anyone wants to get leads through email or other marketing instruments by interactive video or presentation, Show is the perfect solution. Show is also a great tool for getting feedback or conducting surveys through video or presentation. Its email credit limit is fantastic. To me, it is great for data-driven marketing and product development

Incentivized

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

Incentivized

• Show boosts Lead Generation through Video form.
• It has a powerful analytics that helps to the future data driven marketing.
• It has nice templates with all the essential features.

Incentivized

• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

Incentivized

• It should have more email integration feature.
• Show should add Tiktok too as social media.
• There should have webhooks.

Incentivized

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Incentivized

Show by Animaker is more versatile than other tools same as Show. It is more interactive and dynamic in the context of features and options. Show has all the necessary features like video forms, CTA, real-time reaction, and email integration. Its HTML mode is also fantastic. Analytics is very powerful and helpful for the marketing guys to make marketing decisions

Incentivized

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

Incentivized

• It helps to get feedback from the clients and prospects.
• It helps me to get the real time engagement of the audience .
• It helps me to get new clients.

Incentivized

• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.