Updated March 24, 2020
Score 1 out of 10
Overall Satisfaction with Listrak
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services for abandoned cart and general promotional email blasts. It was mostly used in our marketing and social media departments - but we also used the software in conjunction with our merchandising and product development teams.
- Increasing our awareness of effective marketing email campaigns
- Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, we wanted to end our contract, because their platform was too complicated for our employees, and the segmentation was overly difficult to set up and work with, but they refused to let us out of our contract because we didn't give a full 60 days notice before the yearly auto-renewal. Competitors let you do month to month payments, because they know their service speaks for itself. But, Listrak locks you in and never lets go unless you read all the fine print. Yes, we probably should have read the fine print a bit more closely, but they could have done the right thing and let us out if we weren't happy after several years and tens of thousands in their pockets.
Listrak is well suited for organizations with large teams of developers and visual designers. These teams are required due to the complexity of set up. Having further looked into alternative options - there are other programs and solutions on the market that offer a much easier system of use.
The main complaint and reason that this review is only getting 1 star is due to the difficulty of canceling our contract. They will lock you in with ridiculous and overly complicated contracts and steal your money. We have been Listrak customers for about 2 years, and we were looking to move to a more streamlined and simpler solution for our marketing email campaigns. We found a solution and promptly emailed our Listrak - 30 days before our renewal was due - rep advising her that we would like to proceed with the cancellation of our contract. She advised that it would be a few days of research into our account before she could complete our request. We were notified that they were unable to cancel our contract - and that they would be able to cancel AFTER WE PAY THE FULL PRICE OF OUR ONE YEAR CONTRACT. They continue to refer us to speak with their lawyer now - instead of honoring our request and taking into account our years of loyalty and thousands of dollars paid to them - EVERY MONTH.