BUYER BEWARE.
Updated March 24, 2020
BUYER BEWARE.

Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with Listrak
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services for abandoned cart and general promotional email blasts. It was mostly used in our marketing and social media departments - but we also used the software in conjunction with our merchandising and product development teams.
Pros
- Many options for email campaigns
- Built in integrations for multiple platforms
- Knowledgeable tech support
Cons
- Difficult and steep learning curve
- Email builder is complicated and not intuitive
- CONTRACTS ARE UNCLEAR
- Company will not honor cancellation requests made in a timely manner
- Increasing our awareness of effective marketing email campaigns
- Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, we wanted to end our contract, because their platform was too complicated for our employees, and the segmentation was overly difficult to set up and work with, but they refused to let us out of our contract because we didn't give a full 60 days notice before the yearly auto-renewal. Competitors let you do month to month payments, because they know their service speaks for itself. But, Listrak locks you in and never lets go unless you read all the fine print. Yes, we probably should have read the fine print a bit more closely, but they could have done the right thing and let us out if we weren't happy after several years and tens of thousands in their pockets.
Comments
Please log in to join the conversation