What users are saying about
12 Ratings
12 Ratings
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Score 8.9 out of 101

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Likelihood to Recommend

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann profile photo

Pros

  • E-commerce: The focus they have on e-commerce businesses is incredible! We can offer up recommendations to our subscribers based on what they've browsed, abandoned, and/or purchased... all in one email or web page! It makes the process of merchandising in emails that much more personal and simplified.
  • Simplicity: While there are many components to the Listrak platform, each area is simplified in a way to make it easy to use. For example, there are a ton of analytics data, but they offer various visual formats to hone in on what metric(s) you're looking to view.
  • Success: What good is an investment if you're not getting a solid return? Listrak has everything we need (plus some) to be successful. Their team is highly knowledgeable too, and if one person doesn't know something, they'll find the answer for you. They are always very helpful!
Steffany Winkelmann profile photo

Cons

  • We have a Top Contributors list that we use that is a little tricky to update. When you import the list the software will check for duplicates which is nice but we would love to see an option where names that are on the new list but not in the previous list can be easily removed. Right now it is a manual process so it's a little time consuming.
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Alternatives Considered

This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
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Return on Investment

  • Listrak has definitely had positive impact on bottom line for sales and marketing purposes
  • Pricing model for us has worked as needed
  • Definitely feel comfortable recommending Listrak to professional contacts and connections across numerous industry groups
Jason Bean profile photo

Pricing Details

Listrak

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details