Listrak is the one we use!
August 03, 2018
Listrak is the one we use!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Listrak
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions lists and has a great user friendly dashboard for creating emails. You can use the drag and drop tool if you are technically challenged but there is also HTML editing if you are comfortable creating in that environment. The reports are also well built.
Pros
- Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
- Importing and exporting lists is very self explanatory and easy to manage.
- The main dash has a great overview of your most recent messages and metrics.
Cons
- We have a Top Contributors list that we use that is a little tricky to update. When you import the list the software will check for duplicates which is nice but we would love to see an option where names that are on the new list but not in the previous list can be easily removed. Right now it is a manual process so it's a little time consuming.
- We have very few emails that go out that do not provide a ROI for us. We have some emails that are not intended for conversions but if we keep the links to the site on the informational or segmented emails we usually end up with a few sales as a by product. For us it has been worth the investment.
- The one thing we are having issue with right now is not a Listrak problem specifically, just a marketing issue in general. The new GDPR laws are pretty strict about marketing outside the US and the penalties are significant. We have a large portion of our business overseas so this has been difficult to navigate.
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
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