Our most optimized channel!
April 16, 2020
Our most optimized channel!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Listrak
We currently utilize Listrak for multiple reasons. Email acquisition and customer retention mainly. We recently brought email deployment in house from previously working with an outside agency for cost savings. The platform is used primarily by our marketing and e-commerce departments within the organization, although we share results with our Planning and Merchandising teams.
- The conductor email builder is easy to use.
- They have improved their customer service team.
- Open to suggestions and will work collaboratively.
- Help build insights from campaigns and recommend improvements.
- Every new function requires a different fee for integration, becomes cost prohibitive.
- Reporting dashboards are in different places for different campaign flows.
- Expensive platform but expansive. Klaviyo is much more reasonably priced but not as scalable as Listrak.
- Email is our most profitable channel thanks to Listrak optimization.
- Creative asset development has been the biggest roadblock to some of the recommendations that the Listrak team has made to us.
- Email capture via modal has been instrumental in our building our list.
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.