New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
ScreenFlow
Score 8.8 out of 10
N/A
Telestream in Nevada City offers ScreenFlow, a video editing and screen recording application for Mac boasting a range of editing tools, graphics and effects, and easy video sharing.
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
When training others to use a software application, I find this is amazingly helpful to accomplish using screenflow. The application allows me to video what I am doing in the application while explaining it in details. There are other uses of course, one that I found was to capture myself talking through students' research papers/thesis and explain where changes need to be made. Of course, MS Word has the tracking changes option and a professor can go through sentence by sentence - the downfall of this is that students #1 - do not always understand what is being suggested as we all cut back on words when typed out versus spoken. #2 - students do not always read the added comments thoroughly. Viewers watch the video and listen to a voice quicker than reading remarks. The viewing and voice, in my opinion, are the greatest part of the end product provided to viewers. This tool can assist anyone's work that trains others...be it industry or educational fields.
Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
It works well and fits into my workflow. The tools are much easier and straightforward to work with. Other video editing tools like Adobe Premier or Final Cut Pro are simply too complicated for this type of task.
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
We looked at things like Loom and all those other screen recorders, but Screenflow is just so much more powerful. It can do everything we want it to and more, even things like Chroma Key (green screen), text on video, transitions, all that. It's a pretty great software for making videos.
It has delivered the necessary tools for a quick turnaround on video projects, i.e. saved time and helped me get back to the strategic parts of my job.
