Annex Cloud Loyalty Experience Platform vs. Talon.One

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Incentivized

I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature

Incentivized

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• The interface is great. Very clean and easy to use.
• Their support team is top notch!
• The speed at which you can test a code after creation is unrivaled.

Incentivized

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• Learning the vocabulary of the tool was the most challenging for me.
• There are some things that take too many clicks, like user administration.
• It isn't obvious where the help tools are located, especially when struggling with the code logic.

Incentivized

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

Incentivized

For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform. In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything! TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days

Incentivized

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
• The detailed logging features helped us drill down to the exact step in the process that was failing.
• The reporting features helped us track customer usage and engagement across all of our markets.

Incentivized