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Talon.One

Talon.One

Overview

What is Talon.One?

Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts,…

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Recent Reviews

Sink your Talons!

9 out of 10
May 08, 2022
Incentivized
TalonOne was used to create and implement discount codes for special campaigns. We used the tool all over the world, in markets like …
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Pricing

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Talon.One

Talon.One

N/A
Unavailable

What is Talon.One?

Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral, loyalty and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Talon.One?

Talon.One’s Promotion Engine was created as a response to the limited functionality of available coupon, discount, loyalty, referral and product bundling tools for scaling businesses and enterprises.


The vendor states that after a one-time integration, businesses can begin building sophisticated, highly targeted promotional campaigns without wasting valuable development resources.


They further state Talon.One’s solution is already used by worldwide leaders from a wide range of industries such as Ticketmaster, National Express, Just Eat and JD Sports.

Talon.One Screenshots

Screenshot of The Campaign Manager overview.Screenshot of An All-in-One Solution enabling teams to easily run any promotion type, with minimal resources.Screenshot of Create custom attributesScreenshot of Custom attributes used for Conditions and Effects in Rule BuilderScreenshot of Cart Item FiltersScreenshot of Discount with a CouponScreenshot of Loyalty ProgramsScreenshot of Performance tracking - directly in the Campaign Manager or integrated with any of your BI tools to gather and leverage data.

Talon.One Video

The Campaign Manager is Talon.One's UI, where you create new applications, set up, manage and analyze your promotional campaigns.

Talon.One Integrations

Talon.One Competitors

Talon.One Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(3)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 08, 2022

Sink your Talons!

Verified User
Administrator in Information Technology
Environmental Services Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
TalonOne was used to create and implement discount codes for special campaigns. We used the tool all over the world, in markets like Spain, Germany, Argentina, Brazil, and Canada, as well as in the US. One of the key use cases we had was special campaigns and events. For example, if there was a trade show, we would create a code for our reps to share at the trade show. Since that was code was specific to that event, we were able to track our engagement and ROI from that event. Very useful!
Pros and Cons
  • The interface is great. Very clean and easy to use.
  • Their support team is top notch!
  • The speed at which you can test a code after creation is unrivaled.
  • Learning the vocabulary of the tool was the most challenging for me.
  • There are some things that take too many clicks, like user administration.
  • It isn't obvious where the help tools are located, especially when struggling with the code logic.
Likelihood to Recommend
I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature!
Most Important Features
  • The ease of administration
  • The ease of creating a campaign/code
  • Integration with Salesforce
Return on Investment
  • TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
  • The detailed logging features helped us drill down to the exact step in the process that was failing.
  • The reporting features helped us track customer usage and engagement across all of our markets.
Alternatives Considered
For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform.
In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything!

TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days!
Other Software Used
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