Item: Annex Cloud Loyalty Experience Platform
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

Reactivate defecting customers by offering a loyalty program to earn stamps and/or vouchers.

Pros and Cons

Rewards
Loyalty Program
Target groups for Marketing

Native integrations with other systems
Flexibility in rewards program
Configuration options of Loyalty

Return on Investment

Increase of 30 % in loyalty members
Increase of 15% store visits
Increased spending

Alternatives Considered

SAP Marketing Cloud and Emarsys

More functionalities and extension possibilities in Annex compared to other products. The loyalty add-in was also deprecated.

Key Insights

Do you think Annex Cloud Loyalty Experience Platform delivers good value for the price?

Yes

Are you happy with Annex Cloud Loyalty Experience Platform's feature set?

Yes

Did Annex Cloud Loyalty Experience Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Annex Cloud Loyalty Experience Platform go as expected?

Yes

Would you buy Annex Cloud Loyalty Experience Platform again?

Yes

Other Software Used

SAP Marketing Cloud, SAP Customer Data Solutions (formerly Gigya), Emarsys

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Bring your Loyalty Program to the next level!

Overall Satisfaction with Annex Cloud Customer Loyalty Platform