Appcues vs. Zoomin

It is well suited for SaaS products or services that have a highly complex user interface. Through Appcues, you can ensure that people discover all the existing and new features and make them understand the value of your product as soon as possible to address the evergreen issue of churn. But if your user interface is really messed up, you should change the product itself instead of using a tool like Appcues to explain everything on the screen.

Incentivized

Zoomin is best suited for an organization that uses DITA or other forms of structured authoring in at least one department. The structure provided by DITA will lay the foundation for all other types of content that are imported into Zoomin.

• As a whole, Appcues is very easy to use.
• You can build templates to easily style future modal windows and tooltips.
• They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.

Incentivized

• The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%.
• The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface.
• Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap!

• We were extremely surprised that there are not any Appcues used in Appcues. The app is pretty easy to use, once you figure out how to use it. There were not any type of tutorials when we logged in that quickly walked through how to setup a flow.
• Appcues has lots of support articles, however they are almost so numerous that it was hard to find simple onboarding documentation that we found useful.
• The different tooltips and product actions are great, but being able to customize the different cues a little bit more by changing sizes and aspect ratios could be an improvement.

Incentivized

• Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it.

It has a much, much better user interface, better customer care, and of course better pricing. This along with the fact that they were very accommodating for our use case ensured we went ahead with Appcues.

Incentivized

• Appcues has allowed us to quickly deploy user help features that target specific users, audiences, even customers with very little effort.
• Appcues has helped gain user traction by providing helpful tooltips, tours, and other rich content, reducing the first-time user learning curve.

Incentivized

• Our new Zoomin based interface increased traffic to our doc site by 600%.
• The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business.
• Customer comments provided positive results as customers started to see we were making much needed improvement.