Appcues vs Zoomin

• Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
• Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
• Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.

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• The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%.
• The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface.
• Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap!

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• There are certain limitations of where tooltips can be placed, depending on the application is built.
• The way 'appcues' are organized in the management console can be a little more user-friendly.

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• Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it.

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• We receive less support tickets from new users because our Appcues flows guide them through completing basic tasks in their account.
• Customers in our trial accounts and free accounts rarely reach out to our team with setup needs.
• Customers using our Appcues flows love the experience, which is crucial during the onboarding process -- especially since our user-base can be less technically savvy.

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• Our new Zoomin based interface increased traffic to our doc site by 600%.
• The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business.
• Customer comments provided positive results as customers started to see we were making much needed improvement.

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