Apple iAd vs. Google AdMob

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple iAd
Score 9.5 out of 10
N/A
Apple's iAd is a mobile advertising and app-monetization solution.N/A
Google AdMob
Score 8.9 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Pricing
Apple iAdGoogle AdMob
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apple iAdGoogle AdMob
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Apple iAdGoogle AdMob
Considered Both Products
Apple iAd
Chose Apple iAd
In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more …
Google AdMob

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Apple iAdGoogle AdMob
Small Businesses
Google AdMob
Google AdMob
Score 8.9 out of 10
Basis DSP
Basis DSP
Score 9.0 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.6 out of 10
Yahoo Native
Yahoo Native
Score 6.6 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple iAdGoogle AdMob
Likelihood to Recommend
9.4
(5 ratings)
9.0
(11 ratings)
User Testimonials
Apple iAdGoogle AdMob
Likelihood to Recommend
Apple
I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
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Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Pros
Apple
  • Driving traffic to our website.
  • Increasing donations based on people viewing our ad.
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Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Cons
Apple
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
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Google
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
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Alternatives Considered
Apple
In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
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Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Return on Investment
Apple
  • We could deliver more, so it helped improve the business
  • Clients got more with better results, since it's a Apple solution so it prevents possible bugs
  • Since it's easy to learn, every developer and designer could help us in the process
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Google
  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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ScreenShots