Apple iAd vs. Vungle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple iAd
Score 9.2 out of 10
N/A
Apple's iAd is a mobile advertising and app-monetization solution.N/A
Vungle
Score 8.0 out of 10
N/A
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
Pricing
Apple iAdVungle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apple iAdVungle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Apple iAdVungle
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Medium-sized Companies
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple iAdVungle
Likelihood to Recommend
9.3
(5 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Apple iAdVungle
Likelihood to Recommend
Apple
I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
Read full review
Vungle
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
Read full review
Pros
Apple
  • Driving traffic to our website.
  • Increasing donations based on people viewing our ad.
Read full review
Vungle
  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
Read full review
Cons
Apple
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
Read full review
Vungle
  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
Read full review
Usability
Apple
No answers on this topic
Vungle
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
Read full review
Support Rating
Apple
No answers on this topic
Vungle
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
Read full review
Alternatives Considered
Apple
In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
Read full review
Vungle
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
Read full review
Return on Investment
Apple
  • We could deliver more, so it helped improve the business
  • Clients got more with better results, since it's a Apple solution so it prevents possible bugs
  • Since it's easy to learn, every developer and designer could help us in the process
Read full review
Vungle
  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
Read full review
ScreenShots