TrustRadius

Adjust by AppLovin vs. Causality Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 7.9 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Causality Engine
Score 0.0 out of 10
N/A
Causality Engine is a cookieless, server-side marketing attribution platform designed specifically for e-commerce brands and digital marketing teams. The software moves beyond standard last-click correlation metrics to reveal marketing channel incrementality using backend causal inference models. Key Features and Differentiators Cookieless Server-Side Processing: The platform acts entirely on historical data via backend execution. It requires no…N/A
Pricing
Adjust by AppLovinCausality Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustCausality Engine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adjust by AppLovinCausality Engine
Considered Both Products
Adjust
Verified User
Anonymous
Chose Adjust
Because of the below reasons:
  • Very easy to use and the integration process moved forward smoothly
  • Offers the right data and information
Verified User
Anonymous
Chose Adjust
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then …
Verified User
Anonymous
Chose Adjust
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Verified User
Anonymous
Chose Adjust
We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly
EC
EL mehdi CHIAR
growth Manager
Chose Adjust
- Adjust Attribution is easily better than AppsFlyer. Adjust Attribution since it includes both mobile site and Desktop tracking
Verified User
Anonymous
Chose Adjust
Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution …
Causality Engine

No answer on this topic

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User Ratings
Adjust by AppLovinCausality Engine
Likelihood to Recommend
7.9
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Support Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adjust by AppLovinCausality Engine
Likelihood to Recommend
It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Verified User
Anonymous
Read full review
No answers on this topic
Likelihood to Renew
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
Adjust Attribution is great on Amplitude if tagged/integrated right.
EC
EL mehdi CHIAR
growth Manager
Read full review
No answers on this topic
Alternatives Considered
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then you need to go into the logs to subtract it but Adjust does it automatically. However, Adjust is by far the MMP with the worst UI and UX.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • As a positive impact it helped us create dashboards for every aspect of the business.
  • It made us more data-oriented with the possibility to study retention and activation of specific cohorts.
EC
EL mehdi CHIAR
growth Manager
Read full review
No answers on this topic
ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard. See your retention rate per channel and per date.Screenshot of CEO View. Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View. Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard. Track your profit and performance over time.Screenshot of Custom Reports. You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.