AppLovin Exchange (ALX) vs. Google AdMob vs. InMobi

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

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Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

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It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.

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• ROI
• Growth
• Monetization

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• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

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• Great provider of bringing in new users to mobile app
• Driving real users to the app without the fluff
• Understand and identify the target audience
• Acquire new, high value users, not just installs
• Maximize the use of each creative to showcase the app to the target audience

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• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

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• Admob has very low prices for impressions or clicks on Android.
• Admob has very low prices for impressions or clicks in many countries including Europe.
• Admob is still having certain security issues: allowing sensitive ads on G rated apps.
• Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.

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• There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.

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AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

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hard to use, no support

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

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Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

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No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

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In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy

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• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

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• Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
• Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.

• InMobi's ad delivery platform is unique.
• Allows you to create a discovery zone within applications. Ads are selected.
• They can be interacted with ads.
• It results in better offers and effective personalized ads.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info