AppNexus vs. Fixel
AppNexus vs. Fixel
Product | Rating | Most Used By | Product Summary | Starting Price |
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AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
Fixel | N/A | Fixel is an automated segmentation tool that ranks website audiences based on their level of engagement. The platform learns how users interact with a site, and by applying machine learning algorithms, it highlights only those visitors that matter most. | N/A |
AppNexus | Fixel | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | Fixel | |
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Top Pros |
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Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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AppNexus | Fixel | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | Fixel | |
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Likelihood to Recommend | 8.0 (16 ratings) | - (0 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | Fixel | |
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Likelihood to Recommend | AppNexus | Fixel No answers on this topic |
Pros | AppNexus | Fixel No answers on this topic |
Cons | AppNexus | Fixel No answers on this topic |
Likelihood to Renew | AppNexus | Fixel No answers on this topic |
Usability | AppNexus | Fixel No answers on this topic |
Reliability and Availability | AppNexus | Fixel No answers on this topic |
Performance | AppNexus | Fixel No answers on this topic |
Support Rating | AppNexus | Fixel No answers on this topic |
Online Training | AppNexus | Fixel No answers on this topic |
Alternatives Considered | AppNexus | Fixel No answers on this topic |
Scalability | AppNexus | Fixel No answers on this topic |
Return on Investment | AppNexus | Fixel No answers on this topic |
ScreenShots | Fixel Screenshots |