What users are saying about

APSIS Pro

3 Ratings

Omnisend

4 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

Omnisend

4 Ratings
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Score 9 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
Omnisend
9.3
WYSIWYG email editor
APSIS Pro
7.0
Omnisend
10.0
Dynamic content
APSIS Pro
7.0
Omnisend
9.5
Ability to test dynamic content
APSIS Pro
7.0
Omnisend
9.5
A/B testing
APSIS Pro
9.0
Omnisend
10.0
Mobile optimization
APSIS Pro
9.0
Omnisend
10.0
Email deliverability
APSIS Pro
9.0
Omnisend
9.0
List management
APSIS Pro
6.0
Omnisend
8.0
Triggered drip sequences
APSIS Pro
5.0
Omnisend
8.1
Landing pages
APSIS Pro
Omnisend
10.0

Reporting & Analytics

APSIS Pro
1.0
Omnisend
9.0
Dashboards
APSIS Pro
1.0
Omnisend
9.0
Standard reports
APSIS Pro
1.0
Omnisend
9.0
Custom reports
APSIS Pro
1.0
Omnisend

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Lisa Korston profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • They've recently updated their Segmentation features and at first I was confused by it, but now I see where the misunderstanding came from. I think that when I found what I was looking for, I saw it was actually better than I wanted. So I guess one con for me was just a little lack of clear communication or explanation on their part.
Lisa Korston profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
Lisa Korston profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Omnisend

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  Month
Additional Pricing Details