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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AtomicWriter

    Score7.4 out of 10
    N/AAtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    AtomicWriterKapost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AtomicWriterKapost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    AtomicWriterKapost
    Content Creation
    Comparison of Content Creation features of AtomicWriter and Kapost
    Feature
    AtomicWriter
    10.0
    1 Ratings
    25% above category average
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation10.01 Ratings8.07 Ratings
    Approval workflows10.01 Ratings8.09 Ratings
    Content collaboration10.01 Ratings8.09 Ratings
    Content calendar10.01 Ratings8.09 Ratings
    Network for content licensing/production10.01 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of AtomicWriter and Kapost
    Feature
    AtomicWriter
    9.4
    1 Ratings
    18% above category average
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub10.01 Ratings7.18 Ratings
    Forms / Gated content10.01 Ratings8.05 Ratings
    Embedded CTAs10.01 Ratings7.93 Ratings
    Content distribution9.01 Ratings9.07 Ratings
    Content automation8.01 Ratings8.05 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of AtomicWriter and Kapost
    Feature
    AtomicWriter
    8.2
    1 Ratings
    11% above category average
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting7.01 Ratings8.05 Ratings
    Closed-loop tracking and reporting9.01 Ratings8.06 Ratings
    Content performance analytics8.01 Ratings8.07 Ratings
    Campaign optimization dashboard9.01 Ratings8.05 Ratings
    Competitive analytics8.01 Ratings7.92 Ratings
    Best Alternatives
    AtomicWriterKapost
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AtomicWriterKapost
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    AtomicWriterKapost
    Likelihood to Recommend
    Atomic Reach
    AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
    Incentivized
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Pros
    Atomic Reach
    • Makes my writing awesome.
    • Restructures it.
    • Gives me different writing formats.
    Incentivized
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Cons
    Atomic Reach
    • Nothing too bad.
    • Needs more features.
    • Should be less expensive.
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Atomic Reach
    No answers on this topic
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Atomic Reach
    No answers on this topic
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Support Rating
    Atomic Reach
    No answers on this topic
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    Alternatives Considered
    Atomic Reach
    No answers on this topic
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Scalability
    Atomic Reach
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Atomic Reach
    • Nothing at all
    • -
    • -
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots