AtomicWriter vs. Kapost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Kapost
Score 7.0 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Pricing
AtomicWriterKapost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterKapost
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AtomicWriterKapost
Considered Both Products
AtomicWriter

No answer on this topic

Kapost
Chose Kapost
None - I did not look at other competitors or evaluated them. I did hear word of mouth that Wrike is a main competitor and offers a very good product that rivals Kapost reputation and features.
Chose Kapost
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled …
Chose Kapost
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
Chose Kapost
ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background …
Chose Kapost
Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Hootsuite Enterprise was made …
Chose Kapost
To be honest, I've only joined the team here at SolidFire this quarter (it's my understanding that before Kapost, there was no content management system, though). But in the past, I've used WordPress way more extensively than we do here -- effectively as the in-house CMS. …
Chose Kapost
Kapost is really designed for content production and management, not more broadly for project management like Basecamp and JIRA. It's a very hybrid product that straddles tools: CMS, automated workflow management, DAM (less so, but sort of), and has unique features that make it …
Features
AtomicWriterKapost
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
24% above category average
Kapost
8.2
Ratings
5% above category average
Ideation10.00 Ratings8.00 Ratings
Approval workflows10.00 Ratings8.00 Ratings
Content collaboration10.00 Ratings8.00 Ratings
Content calendar10.00 Ratings8.00 Ratings
Network for content licensing/production10.00 Ratings9.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
18% above category average
Kapost
8.0
Ratings
2% above category average
Content hub10.00 Ratings7.10 Ratings
Forms / Gated content10.00 Ratings8.00 Ratings
Embedded CTAs10.00 Ratings7.90 Ratings
Content distribution9.00 Ratings9.00 Ratings
Content automation8.00 Ratings8.00 Ratings
Content promotion00 Ratings8.30 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
10% above category average
Kapost
8.0
Ratings
7% above category average
Audience profiling and targeting7.00 Ratings8.00 Ratings
Closed-loop tracking and reporting9.00 Ratings8.00 Ratings
Content performance analytics8.00 Ratings8.00 Ratings
Campaign optimization dashboard9.00 Ratings8.00 Ratings
Competitive analytics8.00 Ratings7.90 Ratings
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AtomicWriterKapost
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
AtomicWriterKapost
Likelihood to Recommend
10.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
AtomicWriterKapost
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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  • Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
  • Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
  • Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
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Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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  • Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
  • I think some type of links from search could be useful.
  • Layout isn't the prettiest.
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Likelihood to Renew
No answers on this topic
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
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Usability
No answers on this topic
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
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Support Rating
No answers on this topic
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
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Alternatives Considered
No answers on this topic
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
Read full review
Scalability
No answers on this topic
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
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Return on Investment
  • Nothing at all
  • -
  • -
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  • Kapost streamlined a lot of different processes across marketing.
  • We hope that people are finding assets they need rather than requesting new ones get created.
  • Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
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ScreenShots