Aurea List Manager vs. SafeOpt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
SafeOpt
Score 7.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
Pricing
Aurea List ManagerSafeOpt
Editions & Modules
No answers on this topic
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
Offerings
Pricing Offerings
Aurea LMSafeOpt
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 per brand
Additional Details
More Pricing Information
Community Pulse
Aurea List ManagerSafeOpt
Features
Aurea List ManagerSafeOpt
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
8% below category average
SafeOpt
-
Ratings
WYSIWYG email editor7.02 Ratings00 Ratings
Dynamic content6.22 Ratings00 Ratings
Ability to test dynamic content6.22 Ratings00 Ratings
Landing pages7.92 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting6.22 Ratings00 Ratings
List management8.12 Ratings00 Ratings
Triggered drip sequences8.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
8% below category average
SafeOpt
-
Ratings
Dashboards7.12 Ratings00 Ratings
Standard reports7.12 Ratings00 Ratings
Custom reports7.12 Ratings00 Ratings
Best Alternatives
Aurea List ManagerSafeOpt
Small Businesses
Mad Mimi
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Score 10.0 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerSafeOpt
Likelihood to Recommend
6.0
(4 ratings)
8.0
(1 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerSafeOpt
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
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AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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AddShoppers
No answers on this topic
Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
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AddShoppers
No answers on this topic
Implementation Rating
Aurea
I was not part of the implementation process.
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AddShoppers
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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ScreenShots