What users are saying about
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 27 reviews and ratings
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 62 reviews and ratings
Feature Set Ratings
- RavenTools ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
6.9
Authoritas
69%

8.4
RavenTools
84%
RavenTools ranks higher in 7/8 features
RavenTools ranks higher in 7/8 features
Keyword analysis
7.0
70%
2 Ratings

9.9
99%
11 Ratings
Backlink management
7.0
70%
2 Ratings

7.0
70%
12 Ratings
SERP ranking tracking
8.0
80%
2 Ratings

9.9
99%
12 Ratings
Page grader
7.0
70%
2 Ratings

9.9
99%
11 Ratings
Competitive analysis
8.0
80%
2 Ratings

9.9
99%
11 Ratings
Site audit / diagnostics
5.0
50%
2 Ratings

9.9
99%
12 Ratings
Site recommendations
5.0
50%
2 Ratings

2.1
21%
11 Ratings
Task management
8.0
80%
2 Ratings

8.0
80%
8 Ratings
SEO Channels
7.3
Authoritas
73%

10.0
RavenTools
100%
RavenTools ranks higher in 4/4 features
RavenTools ranks higher in 4/4 features
Local SEO
7.0
70%
1 Rating

9.9
99%
8 Ratings
Social SEO
9.0
90%
1 Rating

10.0
100%
10 Ratings
Mobile SEO
7.0
70%
1 Rating

10.0
100%
8 Ratings
Global SEO
6.0
60%
1 Rating

10.0
100%
8 Ratings
SEO Platform & Account Management
7.0
Authoritas
70%

10.0
RavenTools
100%
RavenTools ranks higher in 2/2 features
RavenTools ranks higher in 2/2 features
Multi-domain support
6.0
60%
2 Ratings

10.0
100%
10 Ratings
Integration with web analytics tools
8.0
80%
2 Ratings

10.0
100%
12 Ratings
Attribute Ratings
- RavenTools is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
7.5
Authoritas
75%
2 Ratings

8.0
RavenTools
80%
26 Ratings
Likelihood to Renew
Authoritas
N/A
0 Ratings

9.0
RavenTools
90%
16 Ratings
Usability
Authoritas
N/A
0 Ratings

7.0
RavenTools
70%
1 Rating
Availability
Authoritas
N/A
0 Ratings

8.0
RavenTools
80%
2 Ratings
Support Rating
Authoritas
N/A
0 Ratings

9.0
RavenTools
90%
4 Ratings
Likelihood to Recommend
Authoritas
Great for agencies with big data
Director
Craig Connelly Digital MarketingBusiness Supplies & Equipment, 1-10 employees
RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Digital Media Coordinator
LiDestri Food & DrinkFood & Beverages, 1001-5000 employees
Pros
Authoritas
- Keyword Research.
- Backlink Profile Analysis.
- Gap Reports.
SEO Specialist
BambooHRComputer Software, 201-500 employees
RavenTools
- RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
- RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
- RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Public Relations & E-commerce Manager
Action TargetConsumer Goods, 201-500 employees
Cons
Authoritas
- UX is quite challenging
- Needs to be responsive so it fits all screens
- Quick analysis of competition would be good
Director
Craig Connelly Digital MarketingBusiness Supplies & Equipment, 1-10 employees
RavenTools
- The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
- RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Web Developer & Search Consultant
Convergent Digital MarketingOnline Media, 1-10 employees
Pricing Details
Authoritas
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Authoritas Editions & Modules
—
Additional Pricing Details
—RavenTools
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$49 per month
RavenTools Editions & Modules
Edition
Small Biz (2 users) | $491 |
---|---|
Start (4 users) | $1091 |
Grow (8 users) | $1991 |
Thrive (20 users) | $2991 |
Lead (40 users) | $4791 |
- per month
Additional Pricing Details
—Likelihood to Renew
Authoritas
No score
No answers yet
No answers on this topic
RavenTools
RavenTools 9.0
Based on 16 answers
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.

Verified User
Consultant in Marketing
Internet Company, 1-10 employeesUsability
Authoritas
No score
No answers yet
No answers on this topic
RavenTools
RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Digital Media Coordinator
LiDestri Food & DrinkFood & Beverages, 1001-5000 employees
Support Rating
Authoritas
No score
No answers yet
No answers on this topic
RavenTools
RavenTools 9.0
Based on 4 answers
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Digital Media Coordinator
LiDestri Food & DrinkFood & Beverages, 1001-5000 employees
Alternatives Considered
Authoritas
If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
SEO Specialist
BambooHRComputer Software, 201-500 employees
RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Search Engine Marketing Manager
Merrick TowleMarketing and Advertising, 11-50 employees
Return on Investment
Authoritas
- Very good ROI
- Great for tracking, etc.
- Been a great investment
Director
Craig Connelly Digital MarketingBusiness Supplies & Equipment, 1-10 employees
RavenTools
- RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
- It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employees