What users are saying about
24 Ratings
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Score 8.4 out of 100
59 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Authoritas (formerly Analytics SEO)

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!
Nathan Richardson | TrustRadius Reviewer

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall | TrustRadius Reviewer

Feature Rating Comparison

SEO

Authoritas (formerly Analytics SEO)
7.3
RavenTools
7.6
Keyword analysis
Authoritas (formerly Analytics SEO)
9.0
RavenTools
7.0
Backlink management
Authoritas (formerly Analytics SEO)
7.0
RavenTools
9.0
SERP ranking tracking
Authoritas (formerly Analytics SEO)
9.0
RavenTools
7.0
Page grader
Authoritas (formerly Analytics SEO)
8.0
RavenTools
7.0
Competitive analysis
Authoritas (formerly Analytics SEO)
8.0
RavenTools
8.0
Site audit / diagnostics
Authoritas (formerly Analytics SEO)
6.0
RavenTools
8.0
Site recommendations
Authoritas (formerly Analytics SEO)
5.0
RavenTools
7.0
Task management
Authoritas (formerly Analytics SEO)
6.0
RavenTools
8.0

SEO Channels

Authoritas (formerly Analytics SEO)
7.3
RavenTools
7.2
Local SEO
Authoritas (formerly Analytics SEO)
7.0
RavenTools
8.0
Social SEO
Authoritas (formerly Analytics SEO)
9.0
RavenTools
8.9
Mobile SEO
Authoritas (formerly Analytics SEO)
7.0
RavenTools
5.0
Global SEO
Authoritas (formerly Analytics SEO)
6.0
RavenTools
7.0

SEO Platform & Account Management

Authoritas (formerly Analytics SEO)
9.0
RavenTools
9.0
Multi-domain support
Authoritas (formerly Analytics SEO)
9.0
RavenTools
8.1
Integration with web analytics tools
Authoritas (formerly Analytics SEO)
9.0
RavenTools
9.9

Pros

Authoritas (formerly Analytics SEO)

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms | TrustRadius Reviewer

Cons

Authoritas (formerly Analytics SEO)

  • Crawling.
  • Brand Mentions.
  • Analysis Tools.
Nathan Richardson | TrustRadius Reviewer

RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Steve Jones | TrustRadius Reviewer

Likelihood to Renew

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 16 answers
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Anonymous | TrustRadius Reviewer

Usability

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall | TrustRadius Reviewer

Support Rating

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 3 answers
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall | TrustRadius Reviewer

Alternatives Considered

Authoritas (formerly Analytics SEO)

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

RavenTools

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Amy Odhner | TrustRadius Reviewer

Return on Investment

Authoritas (formerly Analytics SEO)

  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
Nathan Richardson | TrustRadius Reviewer

RavenTools

  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Anonymous | TrustRadius Reviewer

Pricing Details

Authoritas (formerly Analytics SEO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Authoritas (formerly Analytics SEO) Editions & Modules

Additional Pricing Details

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RavenTools Editions & Modules

Edition
Small Biz (2 users)$491
Start (4 users)$1091
Grow (8 users)$1991
Thrive (20 users)$2991
Lead (40 users)$4791
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Authoritas (formerly Analytics SEO)
10.0
RavenTools
9.0

Likelihood to Renew

Authoritas (formerly Analytics SEO)
RavenTools
9.0

Usability

Authoritas (formerly Analytics SEO)
RavenTools
7.0

Reliability and Availability

Authoritas (formerly Analytics SEO)
RavenTools
8.0

Support Rating

Authoritas (formerly Analytics SEO)
RavenTools
9.0

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