What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
399 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
399 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Authoritas (formerly Analytics SEO)

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!
Nathan Richardson | TrustRadius Reviewer

Semrush

[Semrush] is perfect for anyone owning a marketing firm or even a single company looking to get ahead of the competition. I have worked with clients that purchased the software on their own, and never really used it enough, or became confused with all the different reporting. I always recommend new clients that want to purchase [Semrush] to go through all the courses/classes they offer to better understand the platform.
Jeff Moriarty | TrustRadius Reviewer

Feature Rating Comparison

SEO

Authoritas (formerly Analytics SEO)
7.3
Semrush
8.2
Keyword analysis
Authoritas (formerly Analytics SEO)
9.0
Semrush
8.9
Backlink management
Authoritas (formerly Analytics SEO)
7.0
Semrush
8.0
SERP ranking tracking
Authoritas (formerly Analytics SEO)
9.0
Semrush
8.6
Page grader
Authoritas (formerly Analytics SEO)
8.0
Semrush
8.0
Competitive analysis
Authoritas (formerly Analytics SEO)
8.0
Semrush
8.6
Site audit / diagnostics
Authoritas (formerly Analytics SEO)
6.0
Semrush
8.5
Site recommendations
Authoritas (formerly Analytics SEO)
5.0
Semrush
8.0
Task management
Authoritas (formerly Analytics SEO)
6.0
Semrush
7.1

SEO Channels

Authoritas (formerly Analytics SEO)
7.3
Semrush
8.0
Local SEO
Authoritas (formerly Analytics SEO)
7.0
Semrush
7.8
Social SEO
Authoritas (formerly Analytics SEO)
9.0
Semrush
7.6
Mobile SEO
Authoritas (formerly Analytics SEO)
7.0
Semrush
7.9
Global SEO
Authoritas (formerly Analytics SEO)
6.0
Semrush
8.8

SEO Platform & Account Management

Authoritas (formerly Analytics SEO)
9.0
Semrush
8.4
Multi-domain support
Authoritas (formerly Analytics SEO)
9.0
Semrush
8.3
Integration with web analytics tools
Authoritas (formerly Analytics SEO)
9.0
Semrush
8.5

Pros

Authoritas (formerly Analytics SEO)

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

Cons

Authoritas (formerly Analytics SEO)

  • Crawling.
  • Brand Mentions.
  • Analysis Tools.
Nathan Richardson | TrustRadius Reviewer

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Usability

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

Semrush

Semrush 8.2
Based on 29 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

Alternatives Considered

Authoritas (formerly Analytics SEO)

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

Return on Investment

Authoritas (formerly Analytics SEO)

  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
Nathan Richardson | TrustRadius Reviewer

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Pricing Details

Authoritas (formerly Analytics SEO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Authoritas (formerly Analytics SEO) Editions & Modules

Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Authoritas (formerly Analytics SEO)
10.0
Semrush
9.0

Likelihood to Renew

Authoritas (formerly Analytics SEO)
Semrush
9.1

Usability

Authoritas (formerly Analytics SEO)
Semrush
9.0

Support Rating

Authoritas (formerly Analytics SEO)
Semrush
8.2

Add comparison