Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
Avenseo (discontinued)
Hotjar
Editions & Modules
No answers on this topic
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
Avenseo (discontinued)
Hotjar
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Discount available for annual pricing.
More Pricing Information
Community Pulse
Avenseo (discontinued)
Hotjar
Features
Avenseo (discontinued)
Hotjar
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Avenseo (discontinued)
9.7
1 Ratings
15% above category average
Hotjar
-
Ratings
a/b experiment testing
10.01 Ratings
00 Ratings
Split URL testing
10.01 Ratings
00 Ratings
Multivariate testing
10.01 Ratings
00 Ratings
Multi-page/funnel testing
10.01 Ratings
00 Ratings
Cross-browser testing
10.01 Ratings
00 Ratings
Mobile app testing
9.01 Ratings
00 Ratings
Test significance
10.01 Ratings
00 Ratings
Visual / WYSIWYG editor
10.01 Ratings
00 Ratings
Advanced code editor
7.01 Ratings
00 Ratings
Page surveys
8.01 Ratings
00 Ratings
Visitor recordings
10.01 Ratings
00 Ratings
Preview mode
10.01 Ratings
00 Ratings
Test duration calculator
10.01 Ratings
00 Ratings
Experiment scheduler
10.01 Ratings
00 Ratings
Experiment workflow and approval
10.01 Ratings
00 Ratings
Dynamic experiment activation
10.01 Ratings
00 Ratings
Client-side tests
10.01 Ratings
00 Ratings
Server-side tests
10.01 Ratings
00 Ratings
Mutually exclusive tests
10.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Avenseo (discontinued)
10.0
1 Ratings
13% above category average
Hotjar
-
Ratings
Standard visitor segmentation
10.01 Ratings
00 Ratings
Behavioral visitor segmentation
10.01 Ratings
00 Ratings
Traffic allocation control
10.01 Ratings
00 Ratings
Website personalization
10.01 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
When a business wants to grow they need more conversion no matter what. In this regard, this A/B and MVT platform is a game-changer. If your business is on the right track then do not hesitate to jump into this software to witness a significant upgrade in your growth.
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
Hotjar has a poll function, so you can have polls on your website.
Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement. You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.